Blue Frog Ang Bar At Restaurant by SIG Design

Blue Frog Ang Bar At Restaurant by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award na Bakal in Disenyo ng Interyor na Espasyo at Eksibisyon Competition Category.

BakalInteryor· 2022

Blue Frog Ang Bar At Restaurant

by SIG Design

Client: Blue Frog

A' Design Award na Bakal Winner in Interyor Category

19,467

Verified Award Winner

Verify Award Status for #127951

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Blue Frog Ang Bar At Restaurant

Nagbibigay ang Blue Frog ng inihaw na pagkain at mga cocktail. Ang disenyo ay kinakailangan upang ipakita ang mga modernong tampok ng kulturang Amerikano. Upang lumikha ng isang bukas at libreng espasyo upang matugunan ang iba't ibang mga sitwasyong panlipunan, kung gayon ang mga mamimili ay maaaring magkaroon ng isang kasiya-siyang karanasan sa kainan. Ang kakaibang kultura ng 100 shots ay nagdudulot ng kaguluhan at hamon sa mga customer. Samakatuwid, ang bar ay ang visual center upang magpadala ng kaguluhan sa buong espasyo. Ang iba't ibang mga materyales, mga multi-layered na hugis at dekorasyon ng sining ay pinagtibay upang lumikha ng isang de-kalidad na espasyo.

The Recognition

About the A' Design Award na Bakal

Ang Blue Frog Ang Bar At Restaurant ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Blue Frog Ang Bar At Restaurant ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Blue Frog Ang Bar At Restaurant ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blue Frog is providing grilled food and cocktails. The design needs to show modern American cultural features. Create an open and free space to meet different social situations, then consumers can have an enjoyable dining experience. The unique 100 shots culture brings excitement and challenge to customers. Therefore, the bar is the visual center to transmit excitement to the entire space. Various materials, multi-layered shapes and art decoration are adopted to create a high-quality space.
Dimensions & Packaging: The project area is 404 sqm.
Tags: restaurant, bar, Modern American, artworks
Production Technology: Desktop research and on-site market research.
Design Challenge: The shopping mall where the project is located is very crowded and competition is fierce. Competitor shops are located in the upper reaches of the flow, and the cost of store decoration is high. How to attract consumers' attention while strictly controlling costs is a big challenge.
Research: Type of Research: Internet research, offline market research of competitors.
Research Objectives: Blue frog, other western restaurants and bar, and stores in the same shopping mall.
Participants: Chunhai Du, Honghui Shen
Insights: Young people would like space which can meet their demands of various social situations. The brand has [100shots]wall to make the connection with customers.
Inspiration: Blue Frog is a western food brand with typical American culture. But the brand image is aging and cannot attract young consumers. Through market research and brand culture analysis, SIG Design extended the concept to: enjoyable，exciting and quality. In order to build an open space that meets many social situations and pass the excitement of 100 shots spirit, a variety of materials, shapes and artworks are utilized to create a quality space.
Project Duration: The project located in Nanjing IST started in July 2020 and finished in December 2020.
Operation Flow: /
Team Members: Creative director: Ray Lee
Interior designers: Chunhai Du, Honghui Shen
Graphic designers:Fangting Zhong
Rendering: Yinhui Gu
Image Credits: Image #1-#5 photographer: Nick Sing