Fragrance Gallery Primary Function: Disenyo ng Panloob na Retail by Yuan Jiang and Chen Song

Fragrance Gallery Primary Function: Disenyo ng Panloob na Retail by Yuan Jiang and Chen Song is a highly esteemed winner of the very prestigious 2022 A' Design Award na Pilak in Disenyo ng Interyor na Espasyo at Eksibisyon Competition Category.

PilakInteryor· 2022

Fragrance Gallery Primary Function: Disenyo ng Panloob na Retail

by Yuan Jiang and Chen Song

Client: SODA Architects

A' Design Award na Pilak Winner in Interyor Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Fragrance Gallery Primary Function: Disenyo ng Panloob na Retail

Ang Fragrance Gallery ay isang panloob na retail para sa isang tatak ng pabango sa Beijing, na sumasaklaw sa 314 na metro kuwadrado. Ang espasyo ay inayos bilang isang art gallery sa halip na isang karaniwang tindahan. Ang pasukan ay itinayo mula sa humigit-kumulang 5,000 na na-recycle na bote ng pabango, na bumubuo ng isang media structure na nagbabago ng kulay araw at gabi. Sa pangunahing bulwagan, isang kurbadong ibabaw na 20 metro ang haba ang naghahatid ng mga digital na projection ng mga texture ng pabango at impormasyon tungkol sa kasaysayan at mga hilaw na materyales. Pinagsasama ng disenyo ang visual, tunog, amoy at mga interactive na elemento, at ginagabayan ang mga bisita sa isang self-guided na tour.

The Recognition

About the A' Design Award na Pilak

Ang Fragrance Gallery Primary Function: Disenyo ng Panloob na Retail ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Fragrance Gallery Primary Function: Disenyo ng Panloob na Retail ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Fragrance Gallery Primary Function: Disenyo ng Panloob na Retail ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design concept of the media space is not simply to integrate multimedia into the planning of the space but more to explore new approaches to design. The fragrance retail space is ultimately presented as an art gallery, breaking the traditions of the sales environment. SODA offers customers a multi-dimensional experience of fragrance through visual, auditory, olfactory senses, and interactive experiences.
Dimensions & Packaging: 314 Square Meters
Tags: Media space, Media integrated store, Digital installation, Fragrance gallery
Production Technology: The primary material of the media entrance is the brand's perfume bottles. This entrance is constructed of around 5,000 recycled perfume bottles. The bottles perform an implicit reflection of the brand's image and a surprise to the customers. Ultimately, the used perfume bottles represent a memory, an emotion, an experience, and a sensual connection between users and the brand.
Design Challenge: How to reasonably design the experience circulation and create a reasonable tour rhythm was the key in our design process.

The challenges we tackled are
How to invite customers to settle down and get to know the products,
How to guide people to participate in the interaction,
How can surprises discovery continue,
How to promote guests to take pictures and share

The final showroom meets the above requirements and at the same time achieves a promising communication result.
Research: We studied the display methods of various perfume stores and the experience of museums, in accordance with the brand's characteristics of subverting tradition and fashion. We designed an exclusive experiential space for the brand, guiding consumers to understand the history and product characteristics during the exhibition and self-guided tour, contributing to the improvement of product sales.
Inspiration: This project made a breakthrough in the design of tangible smell experience. Unlike the traditional commercial spaces, whose primacy were visual experience at scale, VIVINEVO fragrance art gallery focus on the customers smell experience, which brought up the following questions,
How to provide an olfactory experience,
How to combine smell and vision and,
How to provide sensory experiences other than smell and vision.
Project Duration: The project started in August 2019 and finished in October 2020 in Beijing.
Operation Flow: The entrance,
SODA language,a physical pixel installation.
The designer collected 5000 perfume bottles and made a media structure out of them. The entrance is turned out into a colors-changing media that keeps rendering the atmosphere day and night.

The main hall, a 20m length irregular curved surface with digital projection. The projected changing perfume texture renders the atmosphere of the space. The projected information adds another layer on the texture and the exhibition, delivering the related knowledge of perfume to the customers, such as history and raw materials.
Team Members: Lead Designer: Jiang Yuan and Song Chen
Space and Digital Design Team: Chen Fei
Image Credits: Video Artist: Wang Ying
Photo Credits: Chen Xiyu
Video：He Hui