Secret Exhibition Bulwagan ng Pagpapakita ng Produkto by Yuan Jiang and Chen Song

Secret Exhibition Bulwagan ng Pagpapakita ng Produkto by Yuan Jiang and Chen Song is a highly esteemed winner of the very prestigious 2022 A' Design Award na Bakal in Disenyo ng Interyor na Espasyo at Eksibisyon Competition Category.

BakalInteryor· 2022

Secret Exhibition Bulwagan ng Pagpapakita ng Produkto

by Yuan Jiang and Chen Song

Client: SODA Architects

A' Design Award na Bakal Winner in Interyor Category

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Verified Award Winner

Verify Award Status for #128604

View at A' Design Award Press Release Award Badge

Colors

The Design

About Secret Exhibition Bulwagan ng Pagpapakita ng Produkto

Ang Secret Exhibition ay isang bulwagan ng pagpapakita ng produkto na ginawa para sa National Museum of China. Pinagsasama ng espasyong 460 metro kwadrado ang digital art at minanang estetikang Tsino. Ang mga booth na tila isla na may umaagos na hugis ay nagtatampok ng mga produktong may kultura at malikhaing halaga, kaya't ang mga bisita ay namamasyal sa mga paninda tulad ng sa isang eksibisyon kaysa sa isang tindahan. Isang customized na media surface ang nag-uugnay sa pisikal na ibabaw at sa virtual na interface, habang ang isang programa ng augmented reality ay nagdaragdag ng isang parallel na digital na layer. Pitong piniling eksibit ang nagbigay-inspirasyon sa isang gumagalaw na ilog ng mga karakter na Tsino na ipinapakita sa isang screen.

The Recognition

About the A' Design Award na Bakal

Ang Secret Exhibition Bulwagan ng Pagpapakita ng Produkto ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Secret Exhibition Bulwagan ng Pagpapakita ng Produkto ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Secret Exhibition Bulwagan ng Pagpapakita ng Produkto ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SODA integrated modern digital art into inherited Chinese aesthetics, and created a cultural and creative exhibition hall with an immersive experience. This design concept breaks down the barriers of traditional museum merchandise space, and makes the Cultural and Creative Exhibition Hall of the National Museum of China to a re-defining contemporary public space with new narrative and new normative.
Dimensions & Packaging: 460 square meters
Tags: Media interactive space, Media integrated exihibition, Digital installation, National Museum of China
Production Technology: In this project, SODA wants to bridge people with space and objects via spatial user experience and interaction in the construction of modern public space.

We researched and customized the media surface to give people a seamless experience in the interaction between physical surface and virtual interface.
We developed a space AR program that adds another layer of virtual space parallel to the physical one, in which visitors can have an extra dimensional experience beyond their everyday cognition, and have an imaginative experience of hyper reality.
Design Challenge: The challenge of the design is to break the conventional display of cultural and creative products in the store and allow customers to tour the cultural derivatives like an exhibition, converting the sales space into an exhibition space. The products and the island-like display case complement each other, providing a new way to explore the collections of the National Museum.
Research: Our team studied and researched important exhibits from different periods at the National Museum and selected seven representative works from them. The ancient texts of the era that they originated are brought together through artistic invention into a long river of words. The final result is a motion graphic image that flows through the led screen in the space of the National Museum.
Inspiration: The evolving collection of the National Museum of China contains treasures from Chinese civilization through the ages. The collection includes an ever expanding range from Yin Shang oracle bone to Lunar soil sample, converges into an ever-continuing story of Chinese civilization.
Project Duration: The project started in May 2020 and finished in December 2020, and was exhibited in National Museum of China.
Operation Flow: Physically, Visitors encounter historic and cultural products along with the flowing shape booths. Virtually, visitors are immersed in the digital flowing river of Chinese characters, which derives from museum collections. SODA interprets Chinese civilization by the contemporary aesthetic vocabulary, initiating a new dialogue on the relationship between history, modern, and people.

Only the participation of people completes the work. Therefore, the exhibition prepared digital souvenirs that can be shared for those who come and explore this new cultural and creative exhibition hall.
Team Members: Lead Designer: Jiang Yuan and Song Chen
Space & Digital Design Team: He Yue
Image Credits: Digital Artist: Li Yazhou, Li Ke
Photo Credits: Chen Xiyu
Video: Wang Jiashuai