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YaBloom Pagbabalot by Antonia Skaraki

YaBloom Pagbabalot by Antonia Skaraki is a highly esteemed winner of the very prestigious 2022 A' Design Award na Pilak in Disenyo ng Pakete Competition Category.


PilakPakete· 2022

YaBloom Pagbabalot

by Antonia Skaraki

Client: YaBloom

A' Design Award na Pilak Winner in Pakete Category

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Verified Award Winner

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Colors

The Design

About YaBloom Pagbabalot

Binabago ang pag-inom ng tubig mula sa nakababagot na gawain tungo sa isang kapana-panabik at masasarap na karanasan. Isang bagong inuming pangkalusugan na perpektong naglalarawan sa simpleng konsepto ng infused water. Ang kombinasyon ng maliwanag na kulay at mga anyong likido ay nagpapalakas sa konsepto ng lasa at pagsasariwa. Samantala, ang mga ideya ng kalusugan at kabataan ay malinaw na naipapahatid sa buong komposisyon.

The Recognition

About the A' Design Award na Pilak

Ang YaBloom Pagbabalot ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang YaBloom Pagbabalot ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang YaBloom Pagbabalot ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Transforming water drinking from a boring routine to an exciting and flavourful experience, a new health beverage was created that perfectly describes the simple concept of infused water.
Dimensions & Packaging
Resealable doypack, height 150mm x width 90mm.
Tags
water, flavour, natural, healthy, taste, infusion, bloom
Production Technology
Craft paper, and plastic film.
Design Challenge
Given the task of transforming water drinking from a boring routine to an exciting and flavourful experience, we created a new health beverage that perfectly describes the simple concept of infused water. Naming the brand Yabloom! for the sound one makes when they dive underwater (splash in English, bloom in Greek), we also communicated the simplicity of preparing a flavoured water beverage on the packaging itself, as well as the chosen palette, with colors that perfectly illustrate the result of fruits when entering a liquid.
Yabloom!’s visual identity supports the concept of natural flow, providing liquid elements with color.
Research
Translating the notion of a deep dive underwater, both in finding a name for the action and depicting the colors a fruit exudes when meeting liquid was equally challenging and exciting, as a creative process.
Inspiration
Yabloom! The sound one makes when they dive underwater (splash in English, bloom in Greek), was the main inspiration of the project
Project Duration
The project started on March 2021 and ended on July 2021
Operation Flow
Infused water makes for a healthy and refreshing beverage. Making the experience optimal requires the aroma and nutritional values of the fruit to be preserved best. The resealable packaging allows for better preservation of the product, since after its initial opening, the remaining fruit can be safely stored back in its sealed container, until the next glass of infused water.
Team Members
Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Graphic Designer: Alexandros Tsakiris

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