Iguana Primary Function: Pakete ng Energy Drink by Linnikov Agency

Iguana Primary Function: Pakete ng Energy Drink by Linnikov Agency is a highly esteemed winner of the very prestigious 2022 A' Design Award na Pilak in Disenyo ng Pakete Competition Category.

PilakPakete· 2022

Iguana Primary Function: Pakete ng Energy Drink

by Linnikov Agency

Client: Iguana

A' Design Award na Pilak Winner in Pakete Category

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Colors

The Design

About Iguana Primary Function: Pakete ng Energy Drink

Iguana ay isang disenyo ng pakete para sa isang energy drink na ibinebenta sa mga aluminum na lata. Ginagaya ng ibabaw ng lata ang balat ng iguana, na may tekstura ng kaliskis at mga marka ng gasgas na nagpapahiwatig ng lakas at enerhiya. Bawat lasa ay natutukoy sa pamamagitan ng iba't ibang kulay ng balat. Ang orihinal na lasa ay gumagamit ng berde, ang lasa ng tropical fruit ay gumagamit ng kahel at ginto, at ang lasa ng red berries ay gumagamit ng pula. Ang tipograpiya ay sumusunod sa hugis ng mga gasgas, at ang kontrast ng itim at puti ay nagpapanatiling malinaw ng pangalan. Ang disenyo ay nakalimbag sa aluminum, na pagkatapos ay hinuhubog upang maging isang lata.

The Recognition

About the A' Design Award na Pilak

Ang Iguana Primary Function: Pakete ng Energy Drink ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Iguana Primary Function: Pakete ng Energy Drink ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Iguana Primary Function: Pakete ng Energy Drink ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Iguana Energy composition is perfectly balanced. All components perfectly complement each other, creating the energetic effect. All ingredients used in the production of Iguana are natural, giving the taste of invigorating explosive energy and strength!
Dimensions & Packaging: оriginal
Classic taste of invigorating energy

tropical fruits
Bright fruity taste with notes of citrus, designed to awaken your fire.

red berries
Perfect charge of berry energy
Tags: iguana, Energy drinks, can, Leather, scratches
Production Technology: Designs are printed on the aluminum and then crafted into a can
Design Challenge: It was necessary to model an iguana and pick up the skin.
Research: The customer came already with the name Iguana. Our agency had to develop the design of a power bank in three forms. Were offered several options, more simple and concise. And immediately the first option was conceived in the form of skin, the skin of an Iguana. this idea came up on its own. For even greater manifestation and identity, it was the power engineer who was asked to make scratches in the bank, which give a feeling of strength, energy. The font was proposed in the nature of scratches, so that the style would be solid. The contrast of the black-and-white font and bright colored skin makes the writing stand out well. several colors of skin were suggested on the jar depending on the type of flavor. There are three in total.
Inspiration: The very name of the product Iguana and the use of natural ingredients inspired the use of natural images, to show the jar that imitates the skin of the Iguana. The color of the skin changes depending on the taste. The original taste is - Green skin. Tropical flavor - orange/gold. Red Berries - Red Leather shows explosive scratches on this leather. They give a sense of the power and explosive effect that nature can give.
Project Duration: The project started in March 2021 in Lviv and ended in October 2021 in Lviv.
Operation Flow: Custom design will make the product stand out on the shelf.
Team Members: Art-Director and graphic designer: Lynnyk Dmytro
Designer 3D: Alexey Avduevsky