Sunboy Gift Box Pangunahing Layunin: Packaging ng Buto ng Mirasol by Tiger Pan is a highly esteemed winner of the very prestigious 2022 A' Design Award na Bronse in Disenyo ng Pakete Competition Category.
BronsePakete· 2022
Sunboy Gift Box Pangunahing Layunin: Packaging ng Buto ng Mirasol
by Tiger Pan
Client: Bayannaoer Sanpangdan Food Co., Ltd
A' Design Award na Bronse Winner in Pakete Category
Verified Award Winner
Verify Award Status for #130899The Design
About Sunboy Gift Box Pangunahing Layunin: Packaging ng Buto ng Mirasol
Teksto ng Aklat: Ang Sunboy Gift Box ay isang disenyo ng packaging para sa meryenda na buto ng mirasol. Ang gift box ay naglalaman ng mga silindrong lata na bakal na maaaring muling gamitin. Ang panlabas na kahon ay gawa sa corrugated paper, na nagpapatibay sa istruktura at nagpapadali sa recycling. Muling dinisenyo ang istruktura ng pagbukas, kaya't simple lamang ang pagbuo at paghihiwalay ng kahon. Ang mga lata ay nagkakabit-kabit upang bumuo ng modular na set na isa, dalawa, o tatlong layer, na nagpapalaki sa nakalantad na bahagi ng produkto at nakakatipid sa materyales. Ang naka-print na eksena ay gumagamit ng estilong paper cut at ipinapakita ang karakter na si Sunboy na tumatakbo sa isang bukid ng mirasol.
The Recognition
About the A' Design Award na Bronse
Ang Sunboy Gift Box Pangunahing Layunin: Packaging ng Buto ng Mirasol ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Sunboy Gift Box Pangunahing Layunin: Packaging ng Buto ng Mirasol ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Sunboy Gift Box Pangunahing Layunin: Packaging ng Buto ng Mirasol ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The unique attribute is to redefine the opening structure of the outer packaging of sunflower seeds. Starting from the brand name, a vivid, interesting, and well-known logo is created. The packaging picture uses a paper-cut style to depict the "Sunboy" running happily in the sunflower field. The scene shows the natural health, warmth, and high quality of brand products, and the shaping of character IP enhances the brand's intangible assets.
- Dimensions & Packaging
- Iron box: Width165mm x Depth165mm x Height66mm
Gift box: Width159mm x Depth451mm x Height200mm - Tags
- Seed packaging, snack food, Gift box, Personalized, Relaxed, Tiger Pan
- Production Technology
- The material of each cylinder box mainly uses an iron that can be reused. The gift box is made of corrugated paper which strengthens the structure and makes it easier to be recycled.
- Design Challenge
- To make a profound impression in consumers' mind, a brand's implication and its product's selling points must echo with on another when displayed on package. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
- Research
- We give the "Sunboy" brand a personalized spirit, and make the " Sunboy " relaxed, happy, affectionate and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort.
Starting from the brand name, a vivid, interesting and well-known logo is created. The packaging picture uses a paper-cut style to depict the "Sunboy" running happily in the sunflower field. - Inspiration
- Sunboy is a well-known Chinese snack brand that focuses on Sunflower seed food. We give the "Sunboy" brand a personalized spirit, and make the "Sunboy" relaxed, happy, affectionate, and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
- Project Duration
- The project lasts 2 month, designed in Shenzhen and produced in Bayannaoer, Neimenggu.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Team Members
- Creative Director: Tiger Pan
Graphic Design: Qian Chi
Graphic Design: Jingwen Xiang
Illustration: Ping Yi
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Lei Peng - Image Credits
- Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu
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