Treasured Brew of the Cave Primary Function: Pakete ng Bote ng Baijiu ni Tiger Pan

Ang disenyo na Treasured Brew of the Cave Primary Function: Pakete ng Bote ng Baijiu ni Tiger Pan ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2022 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Pakete.

PilakPakete· 2022

Treasured Brew of the Cave Primary Function: Pakete ng Bote ng Baijiu

ni Tiger Pan

Kliyente: Jiugui Liquor Co., Ltd

Nagwagi ng A' Design Award na Pilak sa Kategoryang Pakete

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Mga Kulay

Ang Disenyo

Tungkol sa Treasured Brew of the Cave Primary Function: Pakete ng Bote ng Baijiu

Ang Treasured Brew of the Cave ay isang disenyo ng pakete para sa Tsinong baijiu. Pinanatili ang klasikong hugis-sako ng bote, na may lubid na nakapaligid sa leeg, habang binago ang materyal mula porselana tungo sa salamin. Nagdaragdag ang ibabaw ng salamin ng kintab at tekstura, at itinatangi nito ang bote mula sa mga pakete na gawa sa seramika na ginagamit ng ibang tatak. Isang bundok ang inukit sa pundasyon sa sinaunang istilo ng pagguhit ng mga Tsino upang ipahayag ang konsepto ng pag-imbak sa yungib, isang pamamaraang matagal nang ginagamit ng mga taong Miao. Nananatiling malinis at transparent ang bote, na may numerong anim na naka-emboss dito.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Treasured Brew of the Cave Primary Function: Pakete ng Bote ng Baijiu ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Treasured Brew of the Cave Primary Function: Pakete ng Bote ng Baijiu ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Treasured Brew of the Cave Primary Function: Pakete ng Bote ng Baijiu ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Dongzang is a special storage method in Chinese baijiu. The distilled high-quality baijiu is stored in the Miao cave of Wenrun Supermarket for a long time before bottling. The sack bottle shape of JiuguiJiu has a strong impression in China. Our challenge here is to retain the important characteristics of sack bottles while conforming to contemporary aesthetics, surpassing consumer expectations.
Mga Sukat at Packaging: Bottle size: Width98mm x Depth98mm x Height195mm
Wine box size: Width135mm x Depth135mm x Height300mm
Mga Tag: Chinese Baijiu, Embossment, Bottle, High End, Tiger Pan
Teknolohiya sa Produksyon: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
Hamon sa Disenyo: With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
Pananaliksik: While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
Inspirasyon: Treasured Brew of the Cave
Known widely, the previous designer now ages 97. His design has been a classic for the past 4 decades, causing a dilemma for brand owners to carry out anything new. We chose to keep the original shape of the bottle, whose neck is rounded with rope, yet material is changed from porcelain to glass. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time.
Tagal ng Proyekto: The project was done within 3 months. The design is finished in Shenzhen, production in Xiangxi City, Hunan Province.
Daloy ng Operasyon: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
Mga Miyembro ng Koponan: Creative Director: Tiger Pan
Graphic Design: Qian Chi
Image Editing: Juanjuan Wu
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Mga Credit ng Larawan: Image #No 1: Photographer Juanjuan Wu
Image #No 2: Photographer Juanjuan Wu
Image #No 3: Photographer Juanjuan Wu
Image #No 4: Photographer Juanjuan Wu
Image #No 5: Photographer Juanjuan Wu