Gregory Donut Pangunahing Tungkulin: Packaging para sa Donut ni Stora Enso China Packaging

Ang disenyo na Gregory Donut Pangunahing Tungkulin: Packaging para sa Donut ni Stora Enso China Packaging ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2022 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Pakete.

BronsePakete· 2022

Gregory Donut Pangunahing Tungkulin: Packaging para sa Donut

ni Stora Enso China Packaging

Kliyente: Stora Enso China Packaging

Nagwagi ng A' Design Award na Bronse sa Kategoryang Pakete

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Ang Disenyo

Tungkol sa Gregory Donut Pangunahing Tungkulin: Packaging para sa Donut

Teksto ng Aklat: Ang Gregory Donut ay isang disenyo ng packaging na yari sa papel para sa mga donut na ibinebenta bilang take-away na pagkain. Ang lahat ng papel na nakikita ay food contact grade. Ang sleeve ay gawa sa high tenacity FBB paper, na binalutan ng water-based na matte varnish upang maprotektahan ang tinta, at nilimbag gamit ang food grade na soy ink. Ang siyamnapung-degree na rotational structure ay nagbibigay-daan sa taga-empake na mabilis na mabuo ang kahon, kaya't maaaring ipadala ang packaging nang patag. Bawat kahon ay naglalaman ng anim na donut, at may dalawang sukat ng sleeve handle na akma para sa anim o labindalawang piraso. Ang navy blue na graphics na may mga ilustrasyon ng donut at trigo ay nagpapaalala sa kultura ng mga marino.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Gregory Donut Pangunahing Tungkulin: Packaging para sa Donut ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Gregory Donut Pangunahing Tungkulin: Packaging para sa Donut ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Gregory Donut Pangunahing Tungkulin: Packaging para sa Donut ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Gregory donuts tenets are pays attention to all small details and bring healthy life to the modern people. Healthy low sugar, whole wheat bread base go with handmade elaboration, make everyone can enjoy healthy and exquisitely food conveniently. All the objectives about the graphic design, convenient structure design and 100% paper-base packaging materials recipe are to echo the brand idea.
Mga Sukat at Packaging: Outer box size: 200mm L x 154mm W x 85mm H
Forming size (6 in 1): 201mm L x 155mm W x 86mm H(without handle)
Forming size (12 in 1): 201mm L x 155mm W x 172mm H(without handle)
Well-suited Retail take-away Packaging
Mga Tag: Donuts packaging, Sustainable packaging, Convenient packaging, Take-away food, Sailor culture
Teknolohiya sa Produksyon: All visible paper are food contact grade materials.
Sleeve are made by FBB paper with high tenacity, to meet the strength requirement, coated with water base high abrasion matt varnish to achieve the function of ink protection.
Printed by food grade soy ink.
Patent 90 degree rotational structure design achieved rapidly packing and flat delivery format.
Hamon sa Disenyo: Regarding the brand communication requirements, the biggest challenge is how to bring the healthy brand idea to buyers directly with a minimalist graphic design.
Regarding the structure and material recipe, the biggest challenge are to achieve the rapid packing process with good cost control and food grade requirements.
Pananaliksik: In 1947, a captain by the name of Hanson Gregory drove his boat in a voyage. Because of the violently shake cause by the wave and wind, he found that he can not eat his bread when driving. To overcome this situation, he had an inspiration to cut a hole in the middle of his buns and string them in the banner beside the helm. That is where donuts comes from.
This design can completely reflect the brand tenet: detail oriented, healthy life and poetic sailor culture.
Inspirasyon: Design elements derived from Gregory captain experience. Navy blue, spary white coordinate Donuts and wheat illustration, against wheat brown, bring healthy and poetic sailor culture to the everyone. Rotational forming motion seem to be operating rudder, sail towards the distant horizon with ideal.
Tagal ng Proyekto: The project started in January 2021 and launched in March 2021 in Dongguan, Guangdong Prov, China.
Daloy ng Operasyon: All the manufacturing processes are full automated and transported to bakery in flat format. The packer can rotate the inner part 90 degree to forming and finish the packing process rapidly and conveniently. Each box can contain 6 pieces of donuts. Depends on different buying demand, there are two different size of sleeve handles to choose from, which can meet 6 pcs or 12 pcs packaging form.
Mga Patent: Structure utility model patent copyright belongs to Stora Enso China Packaging
Mga Miyembro ng Koponan: Innovation and Design Director: Dick To
Senior Design Manager: Jinglun Cui
Structure Manager: Qinwu Zhao
Graphic Manager: Hong Zheng
Graphic Designer: Yueying Chen
Structure Designer: Zhiping Li