Luckinfo Ocean Refreshing Base Serum Ang Packaging by Wai Ho Cheung

Luckinfo Ocean Refreshing Base Serum Ang Packaging by Wai Ho Cheung is a highly esteemed winner of the very prestigious 2022 A' Design Award na Bronse in Disenyo ng Pakete Competition Category.

BronsePakete· 2022

Luckinfo Ocean Refreshing Base Serum Ang Packaging

by Wai Ho Cheung

Client: Luckinfo

A' Design Award na Bronse Winner in Pakete Category

14,611

Verified Award Winner

Verify Award Status for #131384

View at A' Design Award Press Release Award Badge

Colors

The Design

About Luckinfo Ocean Refreshing Base Serum Ang Packaging

Ang ibabaw ng kahon ay nananatiling minimal at mahigpit, habang ang ilustrasyon ng alon ay naka-print sa ilalim upang umalingawngaw sa mga sangkap ng dagat. Ang isang bahagi ng ilustrasyon ay nakalantad sa ibaba upang pagyamanin ang maputlang ibabaw, pati na rin ang pag-akit ng mga user na buksan ang kahon. Ang bote ay nagyelo sa itaas upang ilipat ang mawala mula sa puting perlas na talukap ng mata patungo sa transparent na bahagi, pati na rin ang pagtakip sa maulap na timpla na maaaring mabuo habang nanginginig; ang bote ng salamin ay nananatiling malinaw sa ibaba upang ipakita ang natatanging asul na patak ng mga patak ng langis na teknolohiya ng sedimentation.

The Recognition

About the A' Design Award na Bronse

Ang Luckinfo Ocean Refreshing Base Serum Ang Packaging ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Luckinfo Ocean Refreshing Base Serum Ang Packaging ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Luckinfo Ocean Refreshing Base Serum Ang Packaging ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: On the outer packaging, the surface of the box remains minimal and rigorous, in order to carry out the brand image. The wave illustration is printed inside the box, which echoes with the marine ingredients. Due to the oil droplets sedimentation technology, there is a light blue droplet at the bottom. User needs to shake and to mix the liquid before using, then droplet will split into tiny drops. Therefore, there are numerous of little waterdrops in the illustration to correspond with the scenario.
Dimensions & Packaging: Width 50mm x Depth 50mm x Height 95mm
Tags: Packaging, Serum, Moisturising, Repairing, Softening, Cosmetics, Skincare, Oil Droplets Sedimentation Technology, Luckinfo, Ocean
Production Technology: The lid is pearl white semi-spheric to correspond with the droplet. As the lid is not the perfect sphere, a light blue ribbon is inserted to cover the neck. On the bottle, it is frosted at the top to transit the vanish from the white lid to transparent part on bottle, as well as covering the cloudy mixture might formed whilst shaking; the glass bottle remains clear at the bottom to show the blue droplet.
Design Challenge: As the brand image tends to be minimal and scientific, the challenge is to find the balance of being subtle to consist of the brand image, as well as being eyes-catching and attractive to match the online market and the target audience groups.
Research: The main target audiences are youngsters born between 1995-2000 at the online market in China. The packaging design trends rely on eyes-catching packaging, Morandi-colour tones and illustrated appearance.
Inspiration: The product is inspired by the Thalassotherapy, with the main ingredients mostly from ocean, including Jeju lava seawater. Therefore, the illustration on the box refers to famous Japanese Ukiyo-e, ‘The Great Wave off Kanagawa’ to emphasise the theme. In addition, the functions of the serum are moisturising, repairing, and softening, the main colour tone is pastel blue.
Project Duration: The project started in March 2019 in Shenzhen and finished in April 2019 in Shenzhen.
Operation Flow: With the special cutting on the folding box, a portion of the illustration exposes at the bottom, to enrich the pale surface at the first sight, as well as attracting users to open the box. With the gap trimmed on the box, users could see the bottle instantly once they have opened the box. The bottle of serum is made of glass frosted at the top, so the user can see the change of the droplet while they shake the bottle.