Xiaofengtan Liquor Pangunahing Pakinabang: Packaging para sa Alak by Zhu Hai and Fang Jian

Xiaofengtan Liquor Pangunahing Pakinabang: Packaging para sa Alak by Zhu Hai and Fang Jian is a highly esteemed winner of the very prestigious 2022 A' Design Award na Bronse in Disenyo ng Pakete Competition Category.

BronsePakete· 2022

Xiaofengtan Liquor Pangunahing Pakinabang: Packaging para sa Alak

by Zhu Hai and Fang Jian

Client: Zhu Hai, Fang Jian

A' Design Award na Bronse Winner in Pakete Category

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Verified Award Winner

Verify Award Status for #131479

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xiaofengtan Liquor Pangunahing Pakinabang: Packaging para sa Alak

Teksto ng Aklat: Ang Xiaofengtan ay packaging para sa isang mataas na antas na Intsik na alak. Ang hugis ng bote ay hango sa mga banga na gawa sa seramiko na tradisyonal na ginagamit sa Tsina upang maglagay ng alak, na muling hinubog sa isang simpleng anyo na angkop sa panlasa ng makabagong panahon. Ang bilog na katawan nito ay akma sa palad ng kamay, na nagpapadali sa paghawak ng bote at tumutulong upang maiwasan ang pagkadulas. Ang gintong takip ay may patayong guhit na kurbadong linya at madaling mabuksan. Ang gintong tuldok ay bumubuo ng isang texture sa bote at sa compact na cube box, na may sukat na 130 sa 130 sa 135 milimetro. Ang kahon ay gawa sa degradable na papel, at ang pinaliit na sukat nito ay nagpapababa sa paggamit ng materyales.

The Recognition

About the A' Design Award na Bronse

Ang Xiaofengtan Liquor Pangunahing Pakinabang: Packaging para sa Alak ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Xiaofengtan Liquor Pangunahing Pakinabang: Packaging para sa Alak ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Xiaofengtan Liquor Pangunahing Pakinabang: Packaging para sa Alak ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SANVINGA Xiaofengtan is a high-end Jiang-flavored liquor, whose body derives from the ceramic liquor jar commonly used by the Chinese. It impresses with a compact cube packaging, which, together with the bottle body, is decorated by texture formed by golden dots, echoing with each other, while the main color, orange, provides a strong sense of integrity and association.
Dimensions & Packaging: 130mm x130mm x135mm
Tags: Reshape ceramic liquor jar, orange color, compact cube packaging, innovative appearance, resource-saving design.
Production Technology: By optimizing the bottle body and packaging, its size has been greatly reduced. Furthermore, the compact cube packaging is made of degradable paper which reduces consumables and costs, and implements the concept of sustainable development. In addition, its personalized proportion is innovative among the posh yet lackluster traditional liquor packaging.
Design Challenge: Being influenced by traditional ideology, the packaging of liquor is monotonous and homogeneous. How to break from this ideology is the challenge confronted by Xiaofengtan before it was designed. Inspired by ceramic liquor jars, it is groundbreaking because of its innovative packaging. The Chinese liquor culture contained in it has drawn attention of the society to traditional culture, thus inheriting and then carrying forward Chinese liquor culture.
Research: Liquor, for the Chinese, more than the taste, also means a kind of inheritance of the liquor culture of China. According to the study, liquor consumers commonly pursue high-end, personalized and quality liquor, while the traditional liquor cannot fully cater for their aesthetics and tastes. The brand-new packaging design of Xiaofengtan aims to blend traditional Chinese liquor culture on this base, which has showcased its confidence in Chinese culture.
Inspiration: Its body is derived from ceramic liquor jars commonly used for liquor storage by the Chinese, and has been reshaped in a simplistic style to make it different from spherical jars and more in line with the aesthetics of modern people. The name, Xiaofengtan, originates from Fengtan, a unique traditional Chinese liquor storage technology. What is contained in the jar is liquor, but what is carried on is the culture. It also symbolizes the indispensable sense of ceremony in Chinese wine culture.
Project Duration: Developed in Chengdu, China in February 2020 and unveiled in Guizhou, China in August 2020.
Operation Flow: The rounded bottle body is designed in line with ergonomics and can perfectly fit the shape of the palm of users , which is convenient for pickup and also prevents slip. The golden cap with vertical corrugated lines opens easily.
Team Members: Hai Zhu
Jian Fang