Unique Me Pangunahing Function: Pakete ng Ubas by Agilis Design Graphic Design

Unique Me Pangunahing Function: Pakete ng Ubas by Agilis Design Graphic Design is a highly esteemed winner of the very prestigious 2022 A' Design Award na Bronse in Disenyo ng Pakete Competition Category.

BronsePakete· 2022

Unique Me Pangunahing Function: Pakete ng Ubas

by Agilis Design Graphic Design

A' Design Award na Bronse Winner in Pakete Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Unique Me Pangunahing Function: Pakete ng Ubas

Book Text: Ang Unique Me ay isang paper carton package na dinisenyo para sa sariwang ubas. Ang disenyo ay batay sa ideya na walang dalawang tao sa mundo ang magkapareho sa hitsura, kaisipan, karakter, o kilos. Ang mga hand-drawn na ilustrasyon ay nagbibigay sa mga ubas ng simpleng mga mukha, kaya ang bunga ay ipinapakita bilang isang grupo ng mga indibidwal. Ang sariwang color palette at simpleng layout ay sumusuporta sa tema. Ang fresh fruit market sa China ay lubhang mapagkumpitensya at kadalasang gumagamit ng payak na mga larawan ng prutas o tanawin ng bukirin. Layunin ng Unique Me na tumayo nang natatangi at bumuo ng emosyonal na kaugnayan sa mga kustomer.

The Recognition

About the A' Design Award na Bronse

Ang Unique Me Pangunahing Function: Pakete ng Ubas ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Unique Me Pangunahing Function: Pakete ng Ubas ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Unique Me Pangunahing Function: Pakete ng Ubas ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We built up an emotional connection with the customer through the use of the hand-drawn emoji-like grape illustrations, fresh color palettes, and pure layout.
Tags: Grapes, Fruit, Design, Creative, Packaging, Illustration, China, Shenzhen
Production Technology: Paper Carton
Design Challenge: Though the fresh fruit market is highly competitive in China, is full of packaging with some plain photos and illustrations picturing the fruit or farm landscape. So we need to think of a way to stand out from these.
Inspiration: We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other. For showcasing the uniqueness and specialness, we came up with an idea to think of the grapes as people through the use of hand-drawn emoji-like illustrations.
Project Duration: The project started in April 2020 and finished in May 2010 in Shenzhen, China, and was on sale in the Chinese market in Jun 2010.
Operation Flow: We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other.
For showcasing the uniqueness and specialness of this kind of grapes and built up an emotional connection with customers, we came up with an idea to think of the fruit as people through the use of hand-drawn emoji-like illustrations.
Team Members: Designer: Yanxing Lai
Designer: Shixian Qiu
3D Rendering: Kai Chen
Creative Director: VJ Pan
Image Credits: Photo Credit: Guibin Ji