Amaro Ang Lifestyle Store ni Leticia Nobell

Ang disenyo na Amaro Ang Lifestyle Store ni Leticia Nobell ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2022 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Interyor na Espasyo at Eksibisyon.

PilakInteryor· 2022

Amaro Ang Lifestyle Store

ni Leticia Nobell

Kliyente: Amaro

Nagwagi ng A' Design Award na Pilak sa Kategoryang Interyor

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Mga Kulay

Ang Disenyo

Tungkol sa Amaro Ang Lifestyle Store

Ang mga bagong pisikal na tindahan ng Amaro ay nagpapakita ng isang patutunguhang tatak ng pamumuhay, na nagkokonekta sa mga kababaihan sa fashion, disenyo, teknolohiya, kagandahan at kagalingan sa iba't ibang kategorya sa loob ng tuluy-tuloy na layout. Ang mga kurba at linya ng pambabae ng isang babae, ang pagiging simple sa mga hilaw na materyales at ang pagsasama ng kalikasan ay nagbigay inspirasyon sa disenyong ito, kung saan ang kliyente ay madarama na tinatanggap at naaaliw sa isang espasyo na, sa parehong oras, minimalist at mayaman, tech at komportable, moderno at mainit-init, na nagiging mga pandagdag.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Amaro Ang Lifestyle Store ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Amaro Ang Lifestyle Store ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Amaro Ang Lifestyle Store ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Amaro is a Retail Tech brand founded in Brazil in 2012, initially focused in women apparel. Since 2020 it became a lifestyle destination brand that offers several categories including fashion apparel, beauty, home and kids. The new physical stores had to reflect this new positioning by bringing the brand destination closer to its costumers. As the clients walk through the store, they are invited to discover what is next, as the design keeps changing and reinventing the space, with several Instagrammable moments, transforming a simple shopping experience into entertainment.
Mga Sukat at Packaging: Total floor area is 1300 square meters
Mga Tag: Retail, Mega Store, Fashion, Beauty, Design, Apparel, Home, Kids
Teknolohiya sa Produksyon: The concept needed to reflect beauty, simplicity and flexibility. We chose raw and clean materials such as concrete, terrazzo, wood, and metal. For the Beauty category we created an interesting texture by using recyclable PVC tubes painted in pink, which hide the display structure. The furniture is light, allowing VM team to change the layout when needed. AMARO is a tech brand, constantly evolving and changing, so it is important that the store design reflects that characteristic as well.
Hamon sa Disenyo: The biggest challenge of this project was to create a concept that would be able to communicate the new AMARO positioning as a destination lifestyle brand, including different categories. The new design would have to attract and impress all kinds of women, with different ages and from different cities. Brazil is a very diverse country so we wanted to create unique areas that would reflect the architecture or vibe of the city in which the project is located, providing personality to each new store.
Pananaliksik: We wanted to design a store that would inspire the modern women, with clean feminine lines and curves, in an entertaining and charming space. We based our research in stories of inspiring women, that were able to influence the concept with their personal taste for fashion, design and art.
Inspirasyon: Fashion, Design, Technology, Comfort, Wellness, Women, Beauty, Power, those were the inspirational words echoing in our heads when we started to think about the new Design Concept for AMARO, a lifestyle destination brand, including 10 new mega stores. The curves and feminine lines of a woman, the simplicity in raw materials, and shades of pink, inspired us to create, an interesting and fluent design, where the brand's consumer would feel welcome and entertained in a space that is, at the same time, minimalist and rich, tech and cozy, modern and warm, turning opposites into complements.
Tagal ng Proyekto: The project duration was 6 months, since the beginning of the design concept on January 2021 until the opening date on July 2021. The Location of this first mega store is Recife, PE Brazil.
Daloy ng Operasyon: The design has allowed large pathways and a fluent open plan so the customer can walk through all the different areas and sections in the store. Tablets in the fitting rooms and self check out points give the customer freedom and autonomy throughout the shopping experience.
Mga Miyembro ng Koponan: Creative Director / Designer: Leticia Nobell
Architects: Marcos Bertelli, Maria Fernanda Ornelas
Mga Credit ng Larawan: Images # 1-5: Photographer Adriano Rodrigo Barreto Cardoso