Kind Tea is a Charitable Project Pagbabalot ng Tsaa ni Viktoriia Korytina

Ang disenyo na Kind Tea is a Charitable Project Pagbabalot ng Tsaa ni Viktoriia Korytina ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2022 A' Design Award na Bakal sa Kategoryang Paligsahan na Disenyo ng Pakete.

BakalPakete· 2022

Kind Tea is a Charitable Project Pagbabalot ng Tsaa

ni Viktoriia Korytina

Nagwagi ng A' Design Award na Bakal sa Kategoryang Pakete

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Mga Kulay

Ang Disenyo

Tungkol sa Kind Tea is a Charitable Project Pagbabalot ng Tsaa

Ang Kind Tea ay isang disenyo ng packaging para sa iba't ibang uri ng natural na tsaa na ibinebenta para sa isang proyektong pangkawanggawa. Ang tsaa ay ginawa ng dalawang batang lalaki na may Duchenne muscular dystrophy, at ang benta ay nagtutustos ng pondo para sa kanilang rehabilitasyon. Ipinapakita ng packaging ang isang makulay na karakter na sumasalamin sa saya ng pagkabata. Tatlong lasa ang minarkahan ng tatlong kombinasyon ng kulay, kaya't madaling makilala ang bawat uri. Bawat lasa ay may bersyon din para sa taglamig. Ang format ay isang 50 gramong sachet na may label na 100 by 180 milimetro. Pinanatiling simple at matipid ang produksyon at pagbuo, dahil ang mga batang lalaki mismo ang naghahanda ng mga packaging.

Ang Pagkilala

Tungkol sa A' Design Award na Bakal

Ang Kind Tea is a Charitable Project Pagbabalot ng Tsaa ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Kind Tea is a Charitable Project Pagbabalot ng Tsaa ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Kind Tea is a Charitable Project Pagbabalot ng Tsaa ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Mga Sukat at Packaging: Format: Sachet with label

50 g

100 mm x 180 mm
Mga Tag: charity, children, childhood, hero, little, Duchenne Muscular Dystrophy, kind, genetic.
Teknolohiya sa Produksyon: In our work, we paid attention to create the simplest and the most economical way of producing and collecting packages. Because we understood that the guys would have to do it on their own.
Hamon sa Disenyo: The most difficult proccess was an analysis of project`s audience. It was needed to develop the proper visual concept that would be understandable to the audience of the project. Also, the visual solution has to reflect the main idea (the tea was made by sick children) and has not to be pessimistic in the same time.
Pananaliksik: Our life is a vivid adventure in which each part is so exciting! Every day we discover the world, learn new things, meet interesting people, fall in love, laugh, do stupid things, travel, eat and enjoy every moment.

But unfortunately, some of us can never understand all the sweets of life. They live only childhood. They are boys with an incurable disease, that is Duchenne Muscular Dystrophy. This genetic disorder destroys young muscles, and children with this diagnosis hardly reach even adulthood. It spreads mainly among boys and is congenital. That is why it is so important to fill their lives with beauty, hapiness and other positive emotions.

We started this project for two friends whose names are Misha and Max. The boys are from Kharkive, Ukraine and they also experience the fight against the desease. However Duchenne muscular dystrophy does not frighten them at all. Together they went into business. Now boys produce tasty natural tea to raise money for their rehabilitation and help their parents.

Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Inspirasyon: To bring awareness and understanding to Duchenne Muscular Dystrophy, Wishnia Design created Kind Tea for two boys fighting the disease. The packaging design reflects the carefree attitude of the boys, and each flavor is represented through a different joyful color palette. Despite the brand fighting for a heavy topic, using imagery that young boys can relate to and have fun with is inspiring. It showcases their tough dispositions in an understated manner.
Tagal ng Proyekto: We joined the project in January 2021 and the guys still work for now
Daloy ng Operasyon: But our work does not end only with the development of packaging design. We decided to help Misha and Max with sales as well. Therefore, we communicate with coffee houses, dental offices, medical centers, local stores, beauty centres etc. in order to asked them to put the Kind Tea for sale. Because the more people realize the problem, the faster ways will be found to solve it. You should notice that even now, this terrible disease cannot be cured.

The Kind Tea is a charitable project in support of all patients with Duchenne muscular dystrophy. This fundraising is for two boys from Ukraine. Let’s do more good deeds together and take care of the younger generation. After all, they are our future!
Mga Patent: No information
Mga Miyembro ng Koponan: Vita Korytina
Alena Beseda
Oleksandra Dontsova.
Mga Credit ng Larawan: This project was made by our in-house team of Wishnia agency.