Voila Cool Stuff Ang Ice Cream Packaging by Kamal Rizk - Bold Branding

Voila Cool Stuff Ang Ice Cream Packaging by Kamal Rizk - Bold Branding is a highly esteemed winner of the very prestigious 2022 A' Design Award na Bakal in Disenyo ng Pakete Competition Category.

BakalPakete· 2022

Voila Cool Stuff Ang Ice Cream Packaging

by Kamal Rizk - Bold Branding

Client: Voila Dessert Shop

A' Design Award na Bakal Winner in Pakete Category

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Verified Award Winner

Verify Award Status for #131926

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Colors

The Design

About Voila Cool Stuff Ang Ice Cream Packaging

Ito ay isang serye ng mga pakete para sa 9 na disenyo ng lasa ng ice cream, na pinagsama sa ilalim ng isang emblematic na logo, kung saan nire-remodel ng designer ang presentasyon ng ice cream. Gumawa siya ng bagong tema kung saan nire-reimagine niya ang iba't ibang lasa sa anyo ng mga simbolikong prutas at nectar pattern, orihinal na typography, at may kaugnayan ding mga sariwang kulay na nagpapatingkad sa mga elemento ng disenyo. Nire-recreate lang ng disenyo ang konsepto ng panlasa sa pamamagitan ng icon ng dila na ginamit sa lahat ng hanay at nagdudulot ng ibang paraan ng pagdama nito.

The Recognition

About the A' Design Award na Bakal

Ang Voila Cool Stuff Ang Ice Cream Packaging ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Voila Cool Stuff Ang Ice Cream Packaging ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Voila Cool Stuff Ang Ice Cream Packaging ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This ice cream packaging design uses the illustration language to beautifully translates the flavor in a new unique and fresh design as well as communicate the brand image and the high product’s quality standards.

Each label has a differentiating color combination that is relatable to the flavor, with a bold readable title in the middle, and each label includes 4 main icons, which are the flavor pattern, the tasting tongue, the flavor typo, and the exciting optical illusion icon.
Dimensions & Packaging: Various Tapered Paper Ice Cream Containers
Tags: branding, packaging, packaging, illustration, typography, icecream, identity
Production Technology: Ice cream is meant to be licked, and enjoyed with all the taste buds in the tongue. Each group of flavors has a unique impact to our taste buds, thus we grouped the flavours by their taste effect into 4 main categories

Spade, the loved classics like chocolate
Spark, the spark of the fresh taste like fruity flavors
Electric bolt, the clash of flavors that creates unforgettable experiences like yogurt berry or salted caramel
Flower, represents all the nutty rich flavors that elevates ice cream taste
Design Challenge: working on this cool project was very exciting for our team in Bold Branding; and to create a design language that works with 9 different flavors - so far and ready for expansion - was a challenge that we enjoyed creating and executing!
Research: Our research was qualitative to find out what do the audience expect to see in a new ice cream packaging; and how they like and understand the new visuals; and whether it would affect their buying choice

We surveyed random existing customers from the shop;

It was described as; appealing, nostalgic, iconic, colorful, modern, and cool!

Some results indicated difficulties in interpreting some icons; which led to design modifications so that it would be more clear, easy, and more memorable
Inspiration: The main inspiration for this design was the flavors’ shapes along with the joyful nostalgic ice cream experience, converted to soft colors and modern lines, neat patterns, fun elements & typography.

The design come together to embrace the cool flavors with a hint of the nostalgic familiar feelings without having to include a direct icon or photo of the flavor.
Project Duration: The project started May 2021 in Cairo, Egypt and finished in September 2021 in Cairo Egypt
Operation Flow: We fashioned a unique initials typo for each flavor.. connecting it with the relatable color palette, the distinctive geometric flavor pattern, and the fun optical illusion elements that expresses the different feelings you get while enjoying ice cream; clients will be able to easily differentiate each flavor on the shelve and quickly grab their favorite bucket!
The packaging is made of plastic lined paperboard which is a more environmental friendly packaging option than 100% plastic containers
Team Members: Kamal Rizk - Designer
Sarah El Kasaby - Project Manager