Pilak Pakete · 2022
PickyPods Packaging Para Sa Mga Suplemento
- A' Design Award na Pilak 2022 in Pakete
- CLIENT: Depot Creative
- Estimated Number of Design Views: 29,275
- Verification code E063C98815 · Verify this award
Colors
About PickyPods Packaging Para Sa Mga Suplemento
Ang ahensya ay inatasan na lumikha ng branding at packaging para sa isang natatanging hanay ng suplemento. Ang mga collagen at probiotic supplement sachet ay binuo upang gumawa ng mga pinong pagsasaayos sa mga katawan ayon sa edad, kasarian at iba pang mahahalagang salik. Kulay ang nangungunang manlalaro ng proyektong ito. Kinailangan nitong maging matapang at masigla para sa target nitong pagpunta sa gym. Ginamit ang mga simbolo ng kasarian upang sumigaw sa mga formula na partikular sa kasarian, isa pang pagkakaiba para sa brand na ito.
About the A' Design Award na Pilak
Ang PickyPods Packaging Para Sa Mga Suplemento ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang PickyPods Packaging Para Sa Mga Suplemento ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang PickyPods Packaging Para Sa Mga Suplemento ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.
Press Kit
- Unique Properties
- The supplement area is saturated with options, each one claiming to turn humans into ultra enhanced creatures with extraordinary existences. PickyPods is a bit different. The collagen and probiotic supplement sachets are formulated to make fine adjustments to our bodies according to age, gender and other important factors.
Color is the star player of this project—it needed to feel bold and energetic for its gym-going target. - Dimensions & Packaging
- Pouch: 170mm x 120mm x 45mm
Sachet: 80mm x 130mm
Label: 210mm 42mm
Pouch/Sachets Print: 5 colour + Spot UV + Matt Varnish
Labels: 1 Colour + Matt Varnish - Tags
- Packaging Design, Supplement Packaging Design, Pouch Design, Branding Design,
- Production Technology
- Stand up pouches, zip lock closures/Sachets/Labels
Pouch & Sachets Materials: MOPP / VMPET / LLDPP
Labels: Self adhesive semi gloss - Design Challenge
- The challenge was to find a creative way to allow 12 flavour variants be visually communicated, while keeping the print run as generic as possible. The solution was to print only 2 generic pouches that could be varied with flavour stickers. This made for a viable economic solution for the start up business.
- Research
- The supplement category is very saturated and competitive, so the design aims to disrupt with its bold icon design focus. The gender symbols are universally understood, providing instant recognition and differentiation.
The outer packs are generic and the flavour variants are manually stickered, to assist with this low volume startup business model. - Inspiration
- The logo is inspired by a fine tune wing nut as this brand is all about tailoring the needs of both women and men.
Key to the brand communication are the large sex symbols which shout out to the gender-specific formulas, and flavor labels appeal to personal preference. - Project Duration
- Project duration 4 months, Sydney 2020
- Operation Flow
- Resealable pouch
