Pilak Pakete · 2022
Shengming Shijia Kahon ng Regalong Tsaa
by Hangzhou Xianlin Tea Co., Ltd.
- A' Design Award na Pilak 2022 in Pakete
- CLIENT: Hangzhou Xianlin Tea Co., Ltd.
- Estimated Number of Design Views: 24,313
- Verification code B680F06913 · Verify this award
Colors
About Shengming Shijia Kahon ng Regalong Tsaa
Ang Shengming Shijia ay isang kahon ng regalong tsaa na naglalahad ng lokal na tanawing nakaugnay sa kultura ng tsaa. Muling nililikha ng panlabas na kahon ang tanawing kilala bilang Three Pools Mirroring the Moon, na yari sa papel na may mga teknik ng pag-iimprenta at pag-eestampa. Ang pangunahing kulay ay ink blue, na nagpapaalala sa gabi. Dalawang hungkag na kalahati sa panlabas na kahon ang nagsasama upang bumuo ng buong buwan bago buksan ang pakete. Ang panlabas na kahon ay hinihila palabas mula sa dalawang gilid, na naglalantad ng maayos na pagkakahanay ng mga bilog na imprenta ng buwan sa panloob na kahon. Iniuugnay ng disenyo ang isang tanyag na lokal na tanawin sa mapayapang kalooban ng pagtikim ng tsaa.
About the A' Design Award na Pilak
Ang Shengming Shijia Kahon ng Regalong Tsaa ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Shengming Shijia Kahon ng Regalong Tsaa ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Shengming Shijia Kahon ng Regalong Tsaa ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.
Press Kit
- Unique Properties
- With tea-related local scenery represented, the tea packaging communicates the product information to users. It highlights the landmark building and reproduces the sight Three Pools Mirroring the Moon. The design of the inner box originates from the moon evoking the atmosphere of serenity&permanency and the memory of tea-tasting.
- Production Technology
- It adopts paper materials and printing&stamping techniques to reproduce the sight on the outer box. The main color, ink blue exactly echoes the night. The round film prints on the inner box evoke associations with the full moon for users.
- Design Challenge
- How to combine the visual elements and the operation, reproduce the local sight, associate it with our product and appeal to young consumers are what the difficulties of design lie at.
- Research
- A cultural document Records of the West Lake complied in the Qing dynasty depicted Three Pools Mirroring the Moon in such words: When the Mid-Autumn Festival approaches, the moonlight passes through three stone pagodas and casts itself on the West Lake. The candle light in the pagodas, the moonlight and the glistening lake reflect each other bewildering visitors by their real face. Therefore, it was entitled the supreme fairyland in the West Lake.
- Inspiration
- In order to emphasize the local features of the product, it selects one of the most prominent local sights Three Pools Mirroring the Moon as the main design pattern. Besides, in order to reproduce the atmosphere of serenity, our designer consulted abundant historical documents and relevant photographs at the very beginning.
- Project Duration
- In August, 2020, the project was completed in Hangzhou City, Zhejiang Province, China and went on sale at the online platform of the brand.
- Operation Flow
- There are two hollowed halves on the outer box merging together to naturally form the full moon before unwrapping the packaging. Users can draw the outer box from two sides leaving the scene that instead of the previous hollowed halves of the moon, the neatly-arrayed full moons on the inner box gradually appear into sight.
