Intangible Heritage Digital na Plataporma ng Kaalaman by Baidu Meux

Intangible Heritage Digital na Plataporma ng Kaalaman by Baidu Meux is a highly esteemed winner of the very prestigious 2022 A' Design Award na Bakal in Disenyo ng Pamana ng Kultura at Industriya ng Kultura Competition Category.

BakalPamana ng Kultura· 2022

Intangible Heritage Digital na Plataporma ng Kaalaman

by Baidu Meux

Client: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd

A' Design Award na Bakal Winner in Pamana ng Kultura Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Intangible Heritage Digital na Plataporma ng Kaalaman

Ang Intangible Heritage ay isang bilingguwal na digital na plataporma ng kaalaman na nakatuon sa di-materyal na pamanang kultural ng Tsina. Itinatala at ibinabahagi ng plataporma ang nilalamang kultural sa pamamagitan ng mga larawan, video, at rekording ng audio. Ipinapakita sa unang seksyon ang mga paksa tulad ng mga likhang-kamay, opera, shadow puppetry, at sining ng bakbakan sa anyong iskrol. Nagbibigay ang mga sumusunod na seksyon ng detalyadong mga entrada na binubuksan ng mga user sa pamamagitan ng mga content card. Pinagsasama ang mga tradisyonal na elementong Tsino sa isang makabagong wikang biswal. Angkop ang plataporma para sa mga computer at mobile device.

The Recognition

About the A' Design Award na Bakal

Ang Intangible Heritage Digital na Plataporma ng Kaalaman ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Intangible Heritage Digital na Plataporma ng Kaalaman ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Intangible Heritage Digital na Plataporma ng Kaalaman ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is designed to solve the problem of the heritage and the pain of the inheritors. It builds a network platform to record and disseminate valuable intangible cultural content in a variety of rich media forms, and form a "Internet plus non heritage" communication mode, so that users can understand the intangible culture quickly and deeply. Realize the protection and inheritance of China's intangible cultural heritage.
Dimensions & Packaging: adapted for PC, adapted for all devices on ios and Android.
Tags: ICH Encyclopedia, Baidu Encyclopedia, China's Intangible Cultural Heritage, Traditional skills, Ignite ICH.
Production Technology: Taking inheriting the beauty of culture as the design concept, refining Chinese traditional elements, combining modern design, creative expression through the dimensions of shape, color, character and quality, creating a cultural theme atmosphere, carrying and displaying wonderful intangible cultural skills in multiple forms such as pictures, video and audio, and transmitting intangible cultural values and aesthetics to users
Design Challenge: Ministry of Culture and UNESCO cooperate with us in the early stage, and we find bearers, discuss with them, and jointly shoot exclusive videos for content construction; For the product framework, it is necessary to consider the audience groups, communication media and communication forms, and how to design and build the Internet and Non-heritage communication mode to achieve the aim of protection, record and promote the recognition and development of non-heritage culture.
Research: ICH is a witness of human history, and a living cultural form with its inheritors practical activities. China has 1,372 ICH and 42 on the UNESCO ICH List, ranking first in the world. But the heirs and growth is not good, so Baidu has focused on the status, and uses the Internet and ICH mode to spread it. Baidu launches 38 ICH topics with 1,379 entries, and nearly 100 heirs show their CH skills with 50 million video plays,and winning high recognition and rising the public welfare awareness.
Inspiration: The growth of China's Intangible Heritage has been affected by factors such as the aging of bearers, times, loss of traditional skills and shrinking commercial value. The ICH Encyclopedia ,China's Ministry of Culture, UNESCO and bearers built a digital knowledge base together. Users know ICH and bearers by pics, videos and audios at multiple ends; build a bridge of communication between bearers and users with online registration and other ways to record ICH culture while promoting the care and transmission.
Project Duration: the project went live on Encyclopedia in June 2009
Operation Flow: The ICH Encyclopedia ,China's Ministry of Culture, UNESCO and bearers built a bilingual digital knowledge base together.In the first exhibition, it shows the typical cultural contents in the form of a 'scroll' , like handicrafts, opera, ventriloquism, shadow puppets, martial arts, etc.; it shows fine columns with vivid realistic video, then users can know ICH directly and quickly; A more detailed and authoritative intro In the third part, users can click on the content card to get.
Patents: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd
Team Members: Dou Shen, Yujie Shi, Yang Yu, Dian Li, Xiaoxue Gao, Ying Song, Xilin Chen, Wei Rong, Chen Zhu
Image Credits: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd