24 Solar Terms Mobile Application Illustration by Baidu Meux

24 Solar Terms Mobile Application Illustration by Baidu Meux is a highly esteemed winner of the very prestigious 2022 A' Design Award na Bakal in Disenyo ng Teknolohiyang Mobile, Aplikasyon at Software Competition Category.

BakalMobile· 2022

24 Solar Terms Mobile Application Illustration

by Baidu Meux

Client: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd

A' Design Award na Bakal Winner in Mobile Category

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Verified Award Winner

Verify Award Status for #133667

View at A' Design Award Press Release Award Badge

Colors

The Design

About 24 Solar Terms Mobile Application Illustration

Ang 24 Solar Terms ay isang set ng dynamic na mga ilustrasyon na ginawa para sa isang mobile search application. Ang 24 solar terms ay naghahati sa taon sa mga panahong halos pantay ang haba at gumabay sa agrikultura at pang-araw-araw na buhay sa Tsina sa loob ng mga siglo. Ginamit ng mga ilustrasyon ang tradisyonal na paraan ng pagpinta at mga kolor ng Tsino upang ipakita ang mga panahon, temperatura, klima, at kalikasan ng pamumuhay. Naaabot ng mga user ang mga pahina sa pamamagitan ng paghahanap ng pangalan ng isang solar term o isang kaugnay na keyword. Isang aggregated na seksyon sa ilalim ng bawat pahina ang naglilink sa mga video, balita, at entry sa encyclopedia. Ang artwork ay umaangkop sa lahat ng sukat ng mobile screen.

The Recognition

About the A' Design Award na Bakal

Ang 24 Solar Terms Mobile Application Illustration ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang 24 Solar Terms Mobile Application Illustration ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang 24 Solar Terms Mobile Application Illustration ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A simple and intuitive way to introduce the historical accumulation of China's 24 solar terms to 600 million monthly active users in a search scenario in the form of traditional Chinese dynamic illustrations, with an aggregation function to quickly browse all knowledge related to the solar terms.
Dimensions & Packaging: Dynamic 24 can be adapted to all sizes of mobile screens and works well
Tags: Baidu App, Traditional 24 Solar Terms, Chinese Non Tangible Cultural Heritage, The Humanistic Aesthetic Delivery
Production Technology: Implementation of technical material. Leveraging the dynamic search result page capability of the Baidu APP product to go live as a dynamic illustration.
Design Challenge: Our experience design is charged with social responsibility, technological advancement, national development and the transmission of humanistic aesthetics, making the culture accessible to all users is a difficult challenge. By digitally representing the twenty four solar terms combined with ancient traditional techniques in vivid and dynamic images in the search results of the Baidu App, we visually show this great intangible cultural heritage to hundreds of millions of search users.
Research: We used many research tools during the project. Industry pr-study, braining and interviews were used to identify features and innovation. For the design we recovered the ancient way of dividing the fests into 4 types: Season, Temp, Weather and Biology, and show the impact on people, animals and changes in nature. While we resorted ancient Chinese colors and painting skills. It allows Baidu users to know Chinese culture while having fun. It is a break from the old boring textual form.
Inspiration: Ancient Chinese scholars divided the solar year into 24 periods of essentially equal length, it guided the agricultural production of the ancient Chinese. Till today, it guides the lives and traditions of Chinese as China's ICH. Baidu is a full content and service App with information and knowledge. We designed with social responsibility, technological progress, national development and the passing of cultural aesthetics. We visually present this great ICH to users by vivid and dynamic images.
Project Duration: October 2021, within the Baidu App side
Operation Flow: The set is already live in the search engine of the Baidu App, where users can search for the name of the festival or keywords to reach the page. With 3 visual upgrades, users are not only able to see the animation effects, but also to quickly flip through all the festival content via the aggregated section at the bottom. Combined with videos, news and information, encyclopedia entries, etc. to provide users with high quality content.
Patents: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd
Team Members: Dou Shen, Yujie Shi, Yong Zhang, Si Ren Liu, Yingshan Chen, Xiaolong Che, ShuTing Cheng, Qiang Zhang
Image Credits: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd