Pindao Tiancheng Pangunahing Function: Packaging ng Alak by Jun Li

Pindao Tiancheng Pangunahing Function: Packaging ng Alak by Jun Li is a highly esteemed winner of the very prestigious 2022 A' Design Award na Bronse in Disenyo ng Pakete Competition Category.

BronsePakete· 2022

Pindao Tiancheng Pangunahing Function: Packaging ng Alak

by Jun Li

Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.

A' Design Award na Bronse Winner in Pakete Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Pindao Tiancheng Pangunahing Function: Packaging ng Alak

Ang Pindao Tiancheng ay isang disenyo ng packaging para sa isang brand ng alak, batay sa kulturang Taoist. Ang bote na yari sa salamin ay may hugis ng bilang isa, bilang pagtukoy sa paniniwalang Taoist na ang lahat ng bagay ay nagmumula sa isa. Ang simpleng anyo nito ay sumasalamin sa kultura ng brand at nagpapadali sa pagkilala sa produkto. Ang bote na yari sa salamin ay pinintahan gamit ang color spray at ang disenyo o pattern ay in-bake sa ibabaw nito upang mapangalagaan ang tibay. Ang kahon naman ay gawa sa espesyal na papel na may bronzing at embossing finish, na may sukat na 150 by 120 by 300 milimetro. Ang kahon ay nabubuksan mula sa gilid upang madaling maipakita ang produkto sa loob. Matapos gamitin, maaari itong magsilbing plorera o palamuti sa tahanan.

The Recognition

About the A' Design Award na Bronse

Ang Pindao Tiancheng Pangunahing Function: Packaging ng Alak ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Pindao Tiancheng Pangunahing Function: Packaging ng Alak ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Pindao Tiancheng Pangunahing Function: Packaging ng Alak ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The creative design revolves around the oriental "Tao" culture, Dao produces one, one life two, two produces three, and three produces everything. In Taoist culture, Tao is the root of everything; it contains everything in the universe. According to Daoshengyi's theory, creativity expresses the Taoist thought of mixing everything into one through the bottle-shaped design as a number "1". The design language that uses the avenue to the simplicity， reflects the brand connotation 。
Dimensions & Packaging: The size of the box is 150mm X 120mm X H300mm, and the box is opened from the side.
Tags: Taoist Culture，Simplicity, Differentiation
Production Technology: The glass bottle is sprayed with color and the pattern is baked, and the box is bronzed with special paper to hit the convex.
Design Challenge: It took us a long time to conquer through the excavation and reflection of the "Tao" culture.
Research: Achieved to reflect the connotation of brand culture, enhance the sense of value of the product, and increase sales.highlighting the brand culture, making it easy for consumers to remember, saving consumers the time and cost of choosing products,
Inspiration: The bottle shape designed with the number "1" not only reflects Taoist culture but also highlights the core selling point of the product.reflects the brand connotation of Pindao Tiancheng Liquor. highly differentiated and aesthetic, which attracts consumers.The bottle shape the concept of Daoshengyi and resonates.The bottle is very beautiful and can be used as a holiday decoration or as a vase after use.
Project Duration: The project started in January 2021 and will be completed in April 2021.
Operation Flow: The box is opened from the side for easy display.The box is simple, easy to open, and easy to produce.low cost, high value, and a good product experience.
Team Members: Jun Li