Zaotu Shaofang Pangunahing Tungkulin: Packaging ng Alak by Bo Gao

Zaotu Shaofang Pangunahing Tungkulin: Packaging ng Alak by Bo Gao is a highly esteemed winner of the very prestigious 2022 A' Design Award na Bronse in Disenyo ng Pakete Competition Category.

BronsePakete· 2022

Zaotu Shaofang Pangunahing Tungkulin: Packaging ng Alak

by Bo Gao

Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.

A' Design Award na Bronse Winner in Pakete Category

10,724

Verified Award Winner

Verify Award Status for #133743

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zaotu Shaofang Pangunahing Tungkulin: Packaging ng Alak

Teksto ng Aklat: Ang Zaotu Shaofang ay isang disenyo ng packaging para sa isang alak na gawa gamit ang puting bentonite, isang uri ng luad na idinaragdag sa putik ng hukay ng pagbuburo. Gumagamit ang packaging ng puting kulay ng bentonite bilang pangunahing kulay nito. Ang mga bundok, sikat ng araw, ulap, tubig, puno, at mga ibon ay pinagsama-sama upang bumuo ng isang disenyo na hugis ng mga karakter ng Tsino para sa bentonite. Ang disenyong ito ay sumasalamin sa kapaligiran ng paggawa ng alak at ang pangunahing katangian ng produkto. Ang kahon ay nagbubukas mula sa gitna papunta sa kaliwa at kanan, at ang panloob na kahon ay lumalabas pasulong para sa pagpapakita. Ang kahon ay gawa sa espesyal na papel na may gilding, at ang bote ng salamin ay pinintahan ng puti na may pinasingaw (baked) na disenyo.

The Recognition

About the A' Design Award na Bronse

Ang Zaotu Shaofang Pangunahing Tungkulin: Packaging ng Alak ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Zaotu Shaofang Pangunahing Tungkulin: Packaging ng Alak ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Zaotu Shaofang Pangunahing Tungkulin: Packaging ng Alak ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zaoshaofang wine uses white bentonite to add to pit mud, which can remove harmful substances in pit mud and retain beneficial substances. Bentonite is the core selling point. The design uses bentonite white as the exclusive color, and skillfully uses mountains, sunshine, clouds, water, trees and birds to create the pattern design of "bentonite" font shape. The unique visual pattern design reflects the winemaking environment and the core selling point of the product.
Dimensions & Packaging: Packing box size: 145mm X 110mm X H285mm
Tags: Symbolization, Simplicity, Differentiation
Production Technology: The packing box is opened from the left and right in the middle, and the inner box is ejected forward for easy display. The box is gilded with special paper, the glass bottle is sprayed white, and the pattern is baked.
Design Challenge: The biggest problem we encountered in the design was how to cleverly highlight the selling point of "bentonite" so that the product has a high sense of value. Through our design, we have achieved these two points very well.
Research: The biggest feature of this product is the processing of "Benton Clay" into wine. Therefore, the focus of the design is to enlarge the text of the Chinese "Bentonite" and then shape it on the bottle. Let consumers understand the selling point of the product as soon as they see the product, and shape the memory point of the brand.
Inspiration: This design highlights the selling point of "bentonite" and makes the product have a high sense of value. Through our design.The graphic design of the core "bentonite" lets consumers know the selling pointand remember the visual symbols of products.the ultimate simple design to attract consumers.
Project Duration: The work started in July 2019 and was completed in December 2019
Operation Flow: The packing box opens from the middle left and right, and the inner box pops forward for easy display.the box is simple, easy to open and easy to produce.Packaging are environmentally friendly for reuse.
Team Members: Bo Gao