Guizhou Moutai Maoyuan Jiu Primary Function: Pakete ng Alak by Luo Heng

Guizhou Moutai Maoyuan Jiu Primary Function: Pakete ng Alak by Luo Heng is a highly esteemed winner of the very prestigious 2022 A' Design Award na Pilak in Disenyo ng Pakete Competition Category.

PilakPakete· 2022

Guizhou Moutai Maoyuan Jiu Primary Function: Pakete ng Alak

by Luo Heng

Client: Laboratory and Hopeful

A' Design Award na Pilak Winner in Pakete Category

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Verified Award Winner

Verify Award Status for #133947

View at A' Design Award Press Release Award Badge

Colors

The Design

About Guizhou Moutai Maoyuan Jiu Primary Function: Pakete ng Alak

Ang Guizhou Moutai Maoyuan Jiu ay isang disenyo ng pakete para sa isang alak na Tsino. Ang bote ay gawa sa salamin na may proseso ng sandblasting at isang naka-embossed na logong rose gold. Ang leeg ay tinapos sa pamamagitan ng proseso ng metal spraying, at ang ibabaw ng takip ay naka-emboss na may ginayang salamin. Ang panlabas na kahon ay gumagamit ng hot stamping at embossing. Ang madilim na berde at ginto ang bumubuo sa pangunahing kombinasyon ng kulay. Ang mga disenyong tulad ng alon ay tumutukoy sa Ilog Chishui na ginagamit sa produksyon, samantalang ang isang lumilipad na diyosa sa takip at isang tagak na may mga sanga ng pino sa leeg ay sumusunod sa tradisyonal na mga motif na Tsino.

The Recognition

About the A' Design Award na Pilak

Ang Guizhou Moutai Maoyuan Jiu Primary Function: Pakete ng Alak ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Guizhou Moutai Maoyuan Jiu Primary Function: Pakete ng Alak ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Guizhou Moutai Maoyuan Jiu Primary Function: Pakete ng Alak ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By drawing the inspiration from the essence of Chinese traditional culture, the design of Maoyuan bottle adopts a Chinese style design concept to integrate Chinese traditional culture and the culture of Moutai-flavor liquors. It uses a bold dark green and gold color scheme and symbolizes some traditional graphics to permanently inherit the legend of Moutai.
Dimensions & Packaging: The flying goddess is carved on the top of the bottle top, and on the neck is a picture of pine branches on a crane, which creates a great artistic beauty. The gilt logo of the Moutai Group printed on the bottle and the wave patterns of Chishui River highlight the geographical advantage possessed by the brand by using Chishui water for liquor production. It also highlights the Moutai image.
Tags: Liquor packaging, Chinese traditional culture, container design, the quintessence of Chinese culture
Production Technology: The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the neck uses metal spraying process; the top of the lid is embossed with imitated glass; the box uses hot stamping process and embossing process.
Design Challenge: Challenge: To create a unique visual brand symbol;
The design of the cap edge is a streamlined abstract symbol of the wavy water pattern of the Chishui River, which implies the source of the Chishui River and forms a unique visual symbol of Maoyuan. With Chinese elements such as the flying goddess on the top of the lid, the crane picture on the neck, plus the gilded logo, the overall visual experience is more elegant.
Research: Research type: liquor packaging design;
Research goal: to present the understanding and interpretation of Moutai-flavor liquor and Chinese culture through packaging;
Research direction: integrate Chinese traditional culture and Moutai flavor Baijiu culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Through the organic integration of Chishui River element and Chinese style elements, it better inherits the ancient Moutai brewing method and brings drinker back to the most precious memories.
Inspiration: The elegant and streamlined visual language of the Maoyuan bottle implies the source of the Chishui River. The bottle adopts dark green as the main color, which symbolizes a vigorous and endless life, while the golden decorations add a noble and luxurious sense.
Project Duration: The project started in November 2019 in Jiangxi and finished.
Operation Flow: Maoyuan Jiu uses Chinese traditional embossment culture with streamlined design to achieve the gracefulness and modern sense of the whole product for better inheritance and development of traditional culture. The product is of great collection value.
Team Members: Luo Heng
Image Credits: Luo Heng