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Better for All Kahon ng Regalo by ShenZhen XiShang Boutique Packing Co., Ltd

Better for All Kahon ng Regalo by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award na Bronse in Disenyo ng Pakete Competition Category.


BronsePakete· 2022

Better for All Kahon ng Regalo

by ShenZhen XiShang Boutique Packing Co., Ltd

Client: ShenZhen XiShang Boutique Packing Co., Ltd

A' Design Award na Bronse Winner in Pakete Category

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Verified Award Winner

Verify Award Status for #134175

Colors

The Design

About Better for All Kahon ng Regalo

Ang Better for All ay isang kahon ng regalo na idinisenyo para sa Chinese New Year. Pangunahing kulay pula ang panlabas na packaging upang tumugma sa masayang diwa ng pista. Ang kahon ay bumubukas sa paraang nagpapaalala sa tradisyunal na Chinese double door. Kapag nabuksan, isang mapalad na ilustrasyon na pinagsasama ang sumasayaw na leon, lumilipad na mga fairy, at mga parol ang ihahayag. Isang magnetic sticker na hugis sumasayaw na leon ang gumaganda at humahawak sa kahon, at maaari itong gamitin pagkatapos bilang refrigerator sticker. Mga red packet, couplet, at kalendaryo ang inilagay sa loob, na lahat ay may parehong elemento ng ilustrasyon. Gumamit ng eco-friendly na papel at tinta.

The Recognition

About the A' Design Award na Bronse

Ang Better for All Kahon ng Regalo ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Better for All Kahon ng Regalo ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Better for All Kahon ng Regalo ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This gift box packaging is specially designed for the Chinese New Year. Its outer packaging is mainly red, aiming to echo the festive and jolly air of New Year. The way it opens simulates the structure of a traditional Chinese double door. After unfolding, an illustration with a meaning of auspiciousness integrating the New Year elements of dancing lions, flying fairies and lanterns will come into sight.
Dimensions & Packaging
280 x 295 x 108mm
Production Technology
It uses eco-friendly paper and ink, conforming to the maxim of sustainability.
Design Challenge
According to legend, the lion dance originated from the Tang Dynasty, when Emperor Xuanzong of Tang saw lion dance in front of his palace in a dream, so he woke up and ordered his attendants to make up a dance to entertain the guests in imitation of the movements of the auspicious beasts. Over time, the lion dance became a Chinese folk tradition. At festivals, people expel the evils by gods or auspicious beasts to prey for peaceful and harmonious lives.
Inspiration
It was inspired by dancing lions, a folk tradition of dancing art as well as a traditional custom of New Year in Canton, China, which means to expel evil influences and invoke blessings. The illustration of this packaging combines the modern artistic expression and multiple New Year elements, including lion dance and lanterns, which aims to interpret the integration of traditional culture and modern elements.
Project Duration
Started in Shenzhen, China in October 2020, this project was finished in Shenzhen, China in October 2020 and was manufactured in Shenzhen, China in November 2020.
Operation Flow
The dancing lion-shaped magnetic sticker, in addition to decorating the gift box and using it for fixing the box, can be used as a refrigerator sticker after removal. When the user unfolds the gift box, a Chinese style illustration is displayed, signifying the joy of opening the door, which is a common auspicious phrase for Chinese New Year. The gift box includes red packets, couplets and a calendar inside, all with uniform illustration elements.
Team Members
Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Yunfeng Hu

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