Zhu Xixi Ang Kahon Ng Regalo by Jin Zhang

Zhu Xixi Ang Kahon Ng Regalo by Jin Zhang is a highly esteemed winner of the very prestigious 2022 A' Design Award na Bakal in Disenyo ng Pakete Competition Category.

BakalPakete· 2022

Zhu Xixi Ang Kahon Ng Regalo

by Jin Zhang

Client: Wuhan Sanbu Brand Design

A' Design Award na Bakal Winner in Pakete Category

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Verified Award Winner

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Colors

The Design

About Zhu Xixi Ang Kahon Ng Regalo

Ang 2022 ay ang taon ng tigre sa Chinese lunar calendar. Ang pinakadirektang paraan ay ang paggamit ng tigre graphics. Ang taga-disenyo ay gumagamit ng katulad na pagbigkas ng tigre at pagpapala sa Chinese, at gumagamit ng limang tigre upang ipahayag ang wu fu lin men (isang Chinese idiom, karaniwang ginagamit sa Bagong Taon). gumamit ng mga idyoma at graphics upang bumuo ng dobleng pagpapala ng Bagong Taon. Ang mga bold na orange at berdeng magkakaibang mga kulay ay ginagawang mas naka-istilo ang buong pakete. Ang kahon ay maaaring gamitin bilang isang pandekorasyon na pagpipinta, at sa parehong oras, mayroong isang makulay na larawan ng tigre para sa mga tao upang makipag-ugnayan.

The Recognition

About the A' Design Award na Bakal

Ang Zhu Xixi Ang Kahon Ng Regalo ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Zhu Xixi Ang Kahon Ng Regalo ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Zhu Xixi Ang Kahon Ng Regalo ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 2022 is the Year of the Tiger in the Chinese lunar calendar. Most of the New Year's gifts are showing Chinese traditions, but the brand wants a high-end dim sum gift box that combines traditional Chinese culture and is young and fashionable. The designer used the similar pronunciation of "tiger" and "blessing" in Chinese to express "wu hu lin men" (Chinese idiom, New Year's blessing) with five tigers; boldly used orange and green to contrast colors to make the whole package more fashionable.
Dimensions & Packaging: 520*280*50mm。At the same time, there is a line drawing tiger picture in the box. People can color the tiger with their family members and friends to enhance the interaction between the characters and achieve the effect of emotional interaction. The painted picture can be permanently retained as a hanging painting.
Tags: zhuxixi、gift box for dim sum、gift box for the Year of the Tiger
Production Technology: Both the gift box and the inner box are printed on ordinary cardboard, and the three-dimensional embossing effect is made to highlight the realistic tiger graphic. It is worth mentioning that the designer deliberately designed the box to be a thin growing strip, and embedded the lid into the bottom box. Inside, just like a framed painting, the box can be used as a decorative painting, and the packaging has the opportunity for secondary use to reduce waste.
Design Challenge: The biggest challenge of this packaging is: not only let the older people feel the traditional atmosphere, but also let the young people feel fashionable, how to integrate traditional Chinese culture and fashion is the most important problem to be solved.
Research: After confirming the idea of using five tigers to express New Year's greetings, the designer consulted a lot of materials and found five tigers representing five different meanings from different regions of China, such as representing peace, good luck, guardianship, and happiness. , fortune. And re-drawing and coloring, not only retains the traditional form, but also fashion.
Inspiration: The most direct way to create a gift box for the Year of the Tiger is to use tiger graphics. The designer used five tigers to express "wu hu lin men" (Chinese idiom, often used for New Year wishes), using the similar pronunciation of "tiger" and "blessing" in Chinese. Idioms and graphics form a double New Year's greeting. At the same time, there is a tiger picture in the box that people can color together to enhance the emotional interaction between people.
Project Duration: The project is designed in November 2021 and will be sold in Wuhan, China in December 2021
Operation Flow: In the Chinese Year of the Tiger, the idiom "five blessings come to the door" composed of tiger patterns and five tigers gives the most direct double New Year's blessing. At the same time, the tiger paintings prepared for people in the box can be used for coloring, which can create emotional interaction between people and make the New Year atmosphere more intense.
Team Members: Designer ：Jin Zhang