Ginto Pakete · 2022
Freeze Dried Pakete ng Kape
by Shanghai Yuanshang Culture Communication Co., Ltd.
- A' Design Award na Ginto 2022 in Pakete
- CLIENT: Huzhou Jinnuokang Health Technology Co., Ltd.
- Estimated Number of Design Views: 34,883
- Verification code 7EEC00784B · Verify this award
Colors
About Freeze Dried Pakete ng Kape
Ang Freeze Dried ay isang disenyo ng pakete ng kape na nilikha para sa merkado ng mga batang mamimili. Pinagsasama ng pakete ang modernong itsura at mga elemento ng tradisyonal na kulturang Tsino. Ang visual na konsepto ay nakabatay sa limang elemento ng ginto, kahoy, tubig, apoy at lupa, at gumagamit ng mga tradisyonal na kulay ng Tsina. Ang isang malaking lata ay naglalaman ng ilang mas maliliit na lata, kaya ang set ay madaling itago at dalhin. Ang bawat maliit na lata ay maaaring muling isara, na tumutulong sa pagkontrol ng dami ng kape na ginagamit. Ang panlabas na label ay nakalimbag sa coated paper, at ang maliliit na lata ay gawa sa polypropylene.
About the A' Design Award na Ginto
Ang Freeze Dried Pakete ng Kape ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang Freeze Dried Pakete ng Kape ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Freeze Dried Pakete ng Kape ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.
Press Kit
- Unique Properties
- Yuanshang Coffee is a new domestic coffee brand created for young consumers with the key features of "ingenuity", "Quality" and "fashion". To echo the brand theme, the packaging is mainly designed based on young and fashion image, incorporating a lot of popular elements of Chinese traditional culture. So its overall look and texture is unique and fashionable.
- Dimensions & Packaging
- Diameter 95mm
Height 130mm - Tags
- Ingenious, Quality, Fashion
- Production Technology
- [Outer Packaging]
Printed outer label 128g coated paper 4+2 printing+film overlaying +uv
Paper volume, middle layer Kraft paper, inner wall black cardboard
Top 100 screen pvc plastics
[Small Can Packaging]
Technique: injection molding process and printing
Material: polypropylene (PP) - Design Challenge
- The biggest challenge of the design was the mastery of the craft in the production process. For the outer packaging, it’s hard to keep the integrity of the top plastic sheet fixing and screen printing. While the difficulty for inner small cans lies in the weight control within 0.3g per bottle, and the temperature and pressure is the solution to the shrinkage of pp material after cooling.
- Research
- The design team of the work has visited various coffee shops and places where young people gather to study customer preference. The design finds common ground in the interaction between Chinese fashion and western-style coffee, sets up the fashion standard of Chinese brands and shapes the image of domestic Chinese good coffee from taste to image. The packaging caters to the taste and preferences of the young generation.
- Inspiration
- The packaging is inspired by the concept of "five elements" in Chinese traditional culture, namely "gold, wood, water, fire and earth". It is integrated with Chinese traditional colors. Along with cans of different sizes, the packaging is delicate and eye-catching.
- Project Duration
- The project started in Shanghai in November 2020 and ended in May 2021.
- Operation Flow
- The most outstanding advantage of this packaging design is its visual recognition and convenience in carrying and storage. The unique packaging of large and small cans with the traditional colors can easily catch attention, whether it is placed on supermarket shelves or coffee trucks. The secondary sealing of small package is impressive, which is easy to carry and control the dosage. Large cans are for convenient for storage and can also adapt to common home styles.
