Science as an Emotional Trend Welcome Screen by Liubov Maximenkova

Science as an Emotional Trend Welcome Screen by Liubov Maximenkova is a highly esteemed winner of the very prestigious 2022 A' Design Award na Bronse in Disenyo ng Teknolohiyang Mobile, Aplikasyon at Software Competition Category.

BronseMobile· 2022

Science as an Emotional Trend Welcome Screen

by Liubov Maximenkova

Client: Sber

A' Design Award na Bronse Winner in Mobile Category

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Verified Award Winner

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Colors

The Design

About Science as an Emotional Trend Welcome Screen

Ang Science as an Emotional Trend ay isang serye ng mga welcome screen na nilikha noong 2021 para sa mobile application na Sberbank Online. Ang serye ay itinalaga para sa Taon ng Agham at Teknolohiya sa Russia. May tatlong tema na kasama: Undersea, Through the Microscope, at Neural Network. Ipinapakita ng Undersea ang mga larawang kinuha ng mga marine biologist. Ipinapakita naman ng Through the Microscope ang mga pamilyar na bagay na naitala sa pamamagitan ng micro at macro photography. Ipinapakita ng Neural Network ang mga larawang nilikha ng artificial intelligence. Ang layunin ay pagsamahin ang emosyon at kaalaman.

The Recognition

About the A' Design Award na Bronse

Ang Science as an Emotional Trend Welcome Screen ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Science as an Emotional Trend Welcome Screen ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Science as an Emotional Trend Welcome Screen ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We would like to see our projects in Sberbank Online not only triggering emotions but also provoking thoughts and serving as the sources of knowledge. That’s why in 2021 we created a series of welcome screens for Sberbank Online mobile app dedicated to the Year of Science and Technology in Russia (2021). The project includes materials on topics such as Undersea, Through the Microscope, and Neural Network. There is a history behind each of them but yet all of them have something in common.
Dimensions & Packaging: Above iOS 12.5 / Above Android 12.5
Digital Banking, Personalization, Emotional Design, app.
Tags: #Digital Banking, #Personalization, #Emotional Design, #app.
Production Technology: Among the images in the app there are photos taken using micro and macro photography methods as well as images generated by AI
Research: — The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean. We created this project not only to show the beauty of the undersea but also to focus the public attention on ecology issueы, including the issue of the World Ocean pollution.

— Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale. The authors caught in their objective the microcrystals of human tears, the Earth’s secret tracks and the intertwining lace threads, the dried up drop of soda water and the wing of a peacock butterfly.

— Neural Network. All the images were created by artificial intelligence SberAI on the basis of the given text. Its shows how technology and art merge in the modern world.
Inspiration: The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean.
Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale
Neural Network. All the images were created by artificial intelligence SberAI.
Project Duration: In 2019 we developed and then launched the new version of Sberbank Online app with personalization and emotional design. Now we continue to improving client experience, study our customers behavior and make designs even more personalized. Welcome screens in the Sberbank Online were created шт 2021.
Operation Flow: There are a lot of apps today to cover one need. Almost all of them have well done UX and UI, but we believe that win those who also care about User Emotions. Every user can choose any welcome screen.
Team Members: SberBank Online team
Image Credits: Main Image #1: Welcome screens in the Sberbank Online mobile app Image #2: Neural Network.
Image #3: The Undersea.
Image #4: Through the Microscope.