Environment Day Pangunahing Tungkulin: Window Display ni Gravity Design and Arcelik

Ang disenyo na Environment Day Pangunahing Tungkulin: Window Display ni Gravity Design and Arcelik ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2022 A' Design Award na Bakal sa Kategoryang Paligsahan na Sustentableng Produkto, Proyekto at Berdeng Disenyo.

BakalSustentableng Produkto· 2022

Environment Day Pangunahing Tungkulin: Window Display

ni Gravity Design and Arcelik

Kliyente: Arçelik

Nagwagi ng A' Design Award na Bakal sa Kategoryang Sustentableng Produkto

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Ang Disenyo

Tungkol sa Environment Day Pangunahing Tungkulin: Window Display

Teksto ng Aklat: Ang Environment Day ay isang window display para sa isang tindahan sa Istanbul. Ang display ay may features na isang gawang-kamay na dingding na tuyot na lupa na humihikayat sa atensyon ng mga taong dumaraan. Ang ideya ay nagmula sa tagtuyot at pagkawala ng mga likas na yaman sa Daigdig. Isang berdeng bukid ang idinisenyo upang tumagos sa tuyot na lupa, na nagpapakita na posible pa rin ang muling pagsibol. Ang tuyot na lupa ay ginawa mula sa luwad na inilagay sa mga MDF plates at pinatuyo sa araw sa loob ng isang linggo upang makabuo ng isang basag-basag na ibabaw. Ang mga berdeng lugar ay gawa sa mosses at ang mga letra ay hinukay mula sa kahoy. Halos 98 porsyento ng display ay gawa sa sustainable at organic na mga materyales.

Ang Pagkilala

Tungkol sa A' Design Award na Bakal

Ang Environment Day Pangunahing Tungkulin: Window Display ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Environment Day Pangunahing Tungkulin: Window Display ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Environment Day Pangunahing Tungkulin: Window Display ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The window display is designed to create awareness and attract everyone passing through the store via striking hand-made drought wall. The design idea arose from the drought and the loss of Earth’s natural resources. In order to stress the importance of the action, a “greenfield” was designed that penetrates the “dryland”. To demonstrate Arcelik’s attitude about the environment, 98.2% of the display design was created from sustainable & organic materials.
Mga Sukat at Packaging: Window display's general dimensions: 4650 mm x 30 mm x 3140 mm
The surface of the showcase was created by coating MDF plates with clay.
The green plants on the showcase were created from moss.
The texts and the slogan were created by cutting wooden letters.
The red big company logo in the middle of the showcase is lacquered.
Mga Tag: Sustainability, Window Display, Showcase, Green, Clay, Drought
Teknolohiya sa Produksyon: The dryland was made from clay and it “sundried” for a week to give the fissured appearance. For the design, a local clay artist has worked on the process for over 2 weeks. To demonstrate Arcelik’s attitude about the environment, 98.2% of the display design was created from sustainable and organic materials.
Hamon sa Disenyo: The most challenging part was the soil background. The dry land was made from clay and it "sundried" for a week to give the fissured appearance. For the design, a local clay artist has worked on the process for over 2 weeks. To demonstrate Arcelik's attitude about Eart, 98% of the display design was created from sustainable & organic materials.
Inspirasyon: The hope of a small green plant emerging from dry soil is a great source of inspiration. A sustainable life is still possible if the importance given to the environment increases. It was thought that a design that give a clear message was necessary to say still have luck and invite this action.
Tagal ng Proyekto: The project design started in April 2021 in Istanbul and finished in June 2021 in Istanbul, and was exhibited in Arcelik Store Kadikoy Istanbul in June 2021. The project was designed for environment day, which is June 5th and it is still on display for awareness.
Daloy ng Operasyon: Together with Arcelik, we aim to heal this world together with responsible production and consumption perspective. We'd like to inspire consumers to consume responsibly and join our activities to save Earth's recourses. If it will not happen in this way, we can't greener the land as we did in our retail showcase. This is the message that we aimed foır consumers.
Mga Miyembro ng Koponan: Arcelik-Visual Merchandiser Specialist: Miray Hazan
Arcelik: Emir Aktar
Gravity Design-Team Leader: Talat Semih Onal
Gravity Design-Sr. Designer: Mert Karaman
Gravity Design-Sr. Architect: Sabrican Sahin
Gravity Design-Project and Business Development Manager: Ekin Ekinci
Gravity Design-Jr. Designer: Zeynep Cemre Ordu
Gravity Design-Jr. Designer: Evrim Koruyan
Gravity Design-Jr. Designer: Selin Elaldi
Gravity Design-Procurement Specialist: Alper Aksoylu
Gravity Design: Bora Hatunoglu
Mga Credit ng Larawan: Image #1: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #2: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #3: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #4: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #5: Photographer Sabrican Sahin, Environment Day, 2021.