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Chasing Light Silid-Tanghalan by AD Architecture

Chasing Light Silid-Tanghalan by AD Architecture is a highly esteemed winner of the very prestigious 2022 A' Design Award na Pilak in Disenyo ng Interyor na Espasyo at Eksibisyon Competition Category.


PilakInteryor· 2022

Chasing Light Silid-Tanghalan

by AD Architecture

Client: AD Architecture

A' Design Award na Pilak Winner in Interyor Category

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The Design

About Chasing Light Silid-Tanghalan

Ang Chasing Light ay isang showroom na dinisenyo para sa isang tatak ng ceramic tile sa Foshan, China. Ang interyor ay sumasaklaw sa 890 metro kuwadrado at pinagsasama ang mga lugar para sa pagtanggap, pagtatanghal at karanasan. Ang mga produktong ceramic tile ay hinahati sa apat na kategorya at ipinapakita sa mga pahalang at patayong ibabaw sa loob ng espasyo. Ang mga heometrikong anyo at ang sukat ng mga silid ay nagbibigay-diin sa malalaking sintered stone panel. Pinatitindi ng liwanag ang natural na mga tekstura ng mga panel. Kabilang sa mga pangunahing materyales ang sintered stone panel, artistikong pintura, stainless steel at acrylic. Ang layout ay gumagabay sa mga bisita sa malinaw na ruta.

The Recognition

About the A' Design Award na Pilak

Ang Chasing Light Silid-Tanghalan ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Chasing Light Silid-Tanghalan ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Chasing Light Silid-Tanghalan ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The product display space continues the overall design logic. To solve the problem of exhibition, ceramic tile products are divided into four categories, and are showcased in a pure manner on the horizontal and vertical surfaces within the space. With the interaction of light and geometric forms, and based on architectural aesthetics, the design expresses the confidence of the space and highlights the high-end products.
Dimensions & Packaging
Building area:890 square meters
Type:Showroom
Tags
AD ARCHITECTURE, Xie Peihe, plain aesthetics, light & geometric forms, corporate headquarters, brand display
Production Technology
The geometric form and scale of the space highlight the large size of sintered stones. Complemented by light, the textures of natural sintered stones are strengthened. The tranquil light, powerful forms and natural tactile experience are intriguing, evoking various emotions and thinking.
Main materials: sintered stone panel, artistic paint, stainless steel, acrylic
Design Challenge
Conventional showrooms face two common problems. First, the conventional spatial pattern restricts products to expressing themselves. Second, unreasonable ways of product display make the space disorderly, and do not well show the strengths of products, thereby lowering buyers' shopping desires.
There are 38 types of sintered stone panels, which can be used in 54 different ways in various spaces. To efficiently display the diversified uses of such a variety of products posed a big challenge.
Research
The design breaks the homogeneous design of conventional showrooms and ways of product display, and enables products to resonate with the space, nature, people and time. It's a bold exploration of showroom design in China's ceramics sector.
By releasing the column networks of the space, the project creates a free, relaxing spatial atmosphere and well-organized circulation route, allowing visitors to experience all products and participate in every spatial node by following the set circulation.
Inspiration
Based on the core values of the ceramic tile brand with a history of 25 years, the project adopts the design logic that meets the demands of contemporary and future exploration, and shows respect to the brand's culture and core. The design team dug into the philosophy that respects nature and values a plain aesthetic. Through architectural space and light, the designers expressed their understanding of the ceramic tile products with a confident attitude.
Project Duration
Start time: 2021.08
Completion time: 2021.11
Location: Foshan, Guangdong Province
Operation Flow
The reception lobby breaks the original high and closed space, lowers the height of the ceiling, and creates interesting forms and a sense of strength, which visually extends the interior surfaces, enriches the spatial layers and effectively removes the oppressive feeling brought by closed space.
The design displays the brand's image in an interactive manner, and creates connection between the 12 square columns and the brand. Several transitional spaces are inserted to link spatial nodes.
Team Members
Chief designer:Xie Peihe
Furnishings:AD ARCHITECTURE
Image Credits
Ouyang Yun

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