Wu Sian Ang Komersyal Na Teahouse by Gong Cha California and Vinci Solution

Wu Sian Ang Komersyal Na Teahouse by Gong Cha California and Vinci Solution is a highly esteemed winner of the very prestigious 2022 A' Design Award na Bakal in Disenyo ng Interyor na Espasyo at Eksibisyon Competition Category.

BakalInteryor· 2022

Wu Sian Ang Komersyal Na Teahouse

by Gong Cha California and Vinci Solution

Client: Gong cha CA Franchise

A' Design Award na Bakal Winner in Interyor Category

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Verified Award Winner

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Colors

The Design

About Wu Sian Ang Komersyal Na Teahouse

Ang disenyo ng proyekto ng Gong cha, na angkop na pinangalanan, Wu Sian, ay isinalin sa walang limitasyon sa Chinese at makikita sa pamamagitan ng ambisyon nito para sa pandaigdigang pagpapalawak. Ang mga unang impression ng disenyo ng tea house ay nagbibigay ng komportable at kontemporaryong espasyo para sa lahat mula sa lahat ng antas ng pamumuhay upang tikman at tangkilikin. Ang paggamit ng natural na kahoy, marble stone, metal accent, at mga kulay ng brand sa buong interior ng tea house ay nagpapakita ng mga pangunahing halaga ng kumpanya: Tea, Companion, Art, Taste, at Moment. Ang mga organikong materyales na ginamit upang lumikha ng init at hikayatin ang kasiyahan sa kanilang tsaa at sa nakapaligid na kapaligiran.

The Recognition

About the A' Design Award na Bakal

Ang Wu Sian Ang Komersyal Na Teahouse ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Wu Sian Ang Komersyal Na Teahouse ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Wu Sian Ang Komersyal Na Teahouse ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is named "Wu Sian" which means limitless in Chinese characters, which also shows the ambition of Gong cha global expansion to be number one. The design "Wu Sian 2021" is based on Gong cha global standards, which contain Gong cha core values: Tea, Companion, Art, Taste, and Moment meld to form the essence of Gong cha and shape the world's culture of tea.
Dimensions & Packaging: The project covers a total of 1,197 square footage.
Tags: Teahouse, Commercial, Santee, Interior, Gong cha, Food and Beverages, Exquisite, Tea
Production Technology: The exterior project includes a store signboard, an awning, an ivory lighting panel, a dark gray frame of the windows and the outer wall, and the door, which has the Gong cha wordmark engraved on it. The interior consists of an open space hall, counter, kitchen, sub kitchen, and furniture. The teahouse emphasizes a comfortable first impression and the attractiveness of logo design by using the point colors of Gong cha and natural wood material. Combining the main components of wooden slates, marble stone countertop, and metal accents create a modernized tea house for everyone to appreciate and savor.
Design Challenge: Design of localization brand experience for international Franchisee Teahouse - Gong cha. Being a global brand provides tangible and intangible services linking with local emotions to let customers have a new and full range of consumer experiences, which improves its localized operations and gains customer identification. However, there are different cultures, humanities, and consumer preferences for other store regions. Therefore, how to achieve both internationalization and localization is the primary challenge of commercial design.
Research: Among the wide range of food and beverage brands, how to get the recognition of consumers depends on the establishment of brand image, and tea house space is the most direct experience to give consumers the brand image. Besides, the spatial impression is the key to the success of the store operation. Therefore, in this project, Wu Sian - Gong cha Santee explored the relationship between brand elements and spatial building skills. Integrated brand image into the Teahouse space can enhance product value and the appeal of the brand and strengthen the brand image and self-identity.
Inspiration: Tea is a fountain of inspiration, transforming each day into a leisurely journey of taste. Tea, Companion, Art, Taste, and Moment meld together to form the essence of Gong cha and shape the world's culture of tea. Gong cha ponders how to best brew modest happiness and relaxation in a small cup for your day-to-day life. Gong cha ponders how to provide a space for a sip of laughter with loved ones and share the stories of tea drinking culture easily and enjoyably with many people.
Project Duration: The project started in October 2021 and the completed date is TBD. Located in Santee, California, USA.
Operation Flow: An inviting, modern layout with natural wooden color and texture brings a comfortable and sentimental mood. The teahouse uses a Gong cha specific brand signature pattern to emphasize the brand image. The use of warm colors from the counter space indirect lighting gives a harmonizing impression. Gong cha allows the customers to easily choose and understand our products using various visual materials such as the menu board and signage. The efficient working line makes work and service more accessible.
Team Members: Project Manager: Alice Wong
Lead Brand Designer: Min Huei Lu
Account Manager: Justin Kou
Senior Lead Designer: Chris Doan
Senior Interior Designer: Amy Fender
Design Coordinator: James Huy
Engineering: Binh Wong
Image Credits: Image #1: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #2: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #3: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #4: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #5: Creator Vinci Solution, Gong cha - Wu Sian, 2021.

Video Credits: Gong cha Global