Neon Zebra Brand Launch Primary Function: Pakete ng Inumin by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award na Pilak in Disenyo ng Pakete Competition Category.

PilakPakete· 2022

Neon Zebra Brand Launch Primary Function: Pakete ng Inumin

by PepsiCo Design and Innovation

A' Design Award na Pilak Winner in Pakete Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Neon Zebra Brand Launch Primary Function: Pakete ng Inumin

Ang Neon Zebra ay isang disenyo ng pakete para sa isang hanay ng mga cocktail mixer. Ang bawat lata at pakete ng inumin ay nagtatampok ng natatanging recipe ng halong inumin, na tinatawag na Neon Zebra equation. Ipinapakita ng recipe sa mga mamimili kung paano gumawa ng isang halong inumin gamit ang produkto. Ang bawat lata ay gumagawa ng dalawang cocktail, na hinati upang maibahagi. Ang mga larawan ng garnish na ipinapakita sa tabi ng produkto ay simple, gamit ang isang hiwa ng dayap at mint upang magdagdag ng lalim. Lumilitaw ang mga garnish bilang matatapang na two-dimensional na graphics o bilang mga three-dimensional na anyo, at binibigyang-buhay nila ang mundo ng Neon Zebra.

The Recognition

About the A' Design Award na Pilak

Ang Neon Zebra Brand Launch Primary Function: Pakete ng Inumin ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Neon Zebra Brand Launch Primary Function: Pakete ng Inumin ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Neon Zebra Brand Launch Primary Function: Pakete ng Inumin ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Each can and drink package features a unique mixed drink recipe, called the Neon Zebra equation. It’s the playful way we explain to our consumers how to make the perfect mixed drink with our product. Each can makes two cocktails, perfectly portioned to share. The garnish images we feature alongside Neon Zebra are simple and easy: a lime slice and some mint add depth. In bold 2D graphics or fun 3D forms, these garnishes help to bring the wild Neon Zebra world to life.
Inspiration: With at-home cocktail culture on the rise throughout 2020, the mixer category saw 28% growth. There was an opportunity to break into the mixer category with a fresh offering and reach a new generation of consumers with different mixology habits. Enter Neon Zebra, an option that consumers can feel confident enjoying on a night in, or bringing to a party, pre-game, or game night.

Read the Press Release