Pilak Interyor · 2022
Amplifying Identity Primary Function: Disenyo ng Panloob ng Opisina
- A' Design Award na Pilak 2022 in Interyor
- CLIENT: DB&B Pte Ltd
- Estimated Number of Design Views: 16,220
- Verification code 122F109333 · Verify this award
Colors
About Amplifying Identity Primary Function: Disenyo ng Panloob ng Opisina
Ang Amplifying Identity ay isang disenyo ng panloob ng opisina na matatagpuan sa Asia Square sa Singapore. Ang lugar ng trabaho ay sumasaklaw sa tatlong palapag at may kabuuang lawak na 9,300 metro kuwadrado. Limampung espasyo para sa kolaborasyon at limang malalaking silid-pulungan ang nakakalat sa mga palapag upang suportahan ang flexible at hybrid na pagtatrabaho. Ang mga bespoke na environmental graphics ay inilapat sa mga pasilyo at espasyo ng pader upang iharap ang kultura ng kumpanya, mga prinsipyo ng pamumuno at kasaysayan. Ang mga karpet na gawa sa sustainable na materyal, pintura na may mababang volatile organic compound at zoned na ilaw ay ginamit upang limitahan ang epekto sa kapaligiran.
About the A' Design Award na Pilak
Ang Amplifying Identity Primary Function: Disenyo ng Panloob ng Opisina ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Amplifying Identity Primary Function: Disenyo ng Panloob ng Opisina ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Amplifying Identity Primary Function: Disenyo ng Panloob ng Opisina ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.
Press Kit
- Unique Properties
- Tech-giant Amazon scales up their presence in Singapore through a new office spanning three floors at Asia Square. To support flexible and hybrid working arrangements, a total of fifty collaboration spots and five large meeting rooms are scattered throughout the office for discussions of various nature. Bespoke environmental graphics are also thoughtfully created and featured on wall spaces to advocate Amazon's brand culture and create a sense of identity.
- Dimensions & Packaging
- This project spans across 3 levels, with a total area of 9,300 square meters in size.
- Tags
- Hybrid, Innovative, Collaborative, Agile, Sustainable, ESG, Environmental Graphics, Brand Culture, Brand Identity
- Production Technology
- Adopting environmentally-friendly materials for the design was one of the key goals of our design team. Thoughtful selection of carpets made from sustainable material, use of low VOC paint, recycling bins placed around the office, and zoned lighting for energy efficiency, all in line with Amazon’s sustainability efforts around the world.
- Design Challenge
- One of the key design elements in this space was the heavy use of environmental wall graphics - a creative use of wall spaces to add character to corridors and office spaces. For most collaboration hubs scattered throughout the office, our design team created unique graphics to advocate the brand and create a sense of identity. Alternatively, these wall graphics are used to inject fun and interaction - scrabble, chess, snake and ladder boards and spin the wheel all cleverly mounted on the walls.
- Research
- With a detailed design brief from Amazon, our design team understood their office footprint to propose initial layout plans. This was further evaluated by the respective business units in Amazon to ensure it meets the daily operational needs of the users.
Digging deep into understanding Amazon's brand culture was a key step to formulating the design concept. Their leadership principles, history, iconic mascots and branding elements are purposefully injected into the space to maximize their brand expression opportunity within their physical facilities. - Inspiration
- Inspired by their strong brand identity, the new Amazon office is designed to reflect their company essence and create a shared sense of purpose and community. Internal corridors are cladded with environmental graphics that narrate their leadership principles as well as a journey through their history. Collaboration hubs and touchdown spaces are scattered throughout the floorplate to empower employees to choose where they want to work depending on their task on hand.
- Project Duration
- The project started in February 2021, and was completed in July 2021 at Asia Square, Singapore.
- Image Credits
- All photos credited to media source: https://mothership.sg/2021/10/amazon-new-office/
