Meandre Bote ng Pabango, Packaging ng Pabango ni Jiawei Wu

Ang disenyo na Meandre Bote ng Pabango, Packaging ng Pabango ni Jiawei Wu ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2022 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Pakete.

BronsePakete· 2022

Meandre Bote ng Pabango, Packaging ng Pabango

ni Jiawei Wu

Kliyente: Jiawei Wu Design

Nagwagi ng A' Design Award na Bronse sa Kategoryang Pakete

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Mga Kulay

Ang Disenyo

Tungkol sa Meandre Bote ng Pabango, Packaging ng Pabango

Ang Meandre ay isang disenyo ng bote at packaging na ginawa para sa isang natural na brand ng pabango. Ang pangalan ay nagmula sa isang salitang Pranses na nangangahulugang mga pagliko ng ilog. Layunin ng disenyo na magbigay ng makabuluhang karanasan ng paglalakad sa isang gubat. Ang takip ay sumusunod sa hugis ng isang yumuyukong sanga, at ang bote ay gawa sa North American walnut na hinubog sa pamamagitan ng proseso ng pagbaluktot ng kahoy. Ang isang information card ay naglalaman ng larawan at paglalarawan ng rural na gubat sa Pransya na nagbigay-inspirasyon sa pabango. Likas at may samyo ng kahoy lamang ang mga notes na ginamit sa amoy nito.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Meandre Bote ng Pabango, Packaging ng Pabango ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Meandre Bote ng Pabango, Packaging ng Pabango ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Meandre Bote ng Pabango, Packaging ng Pabango ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The packaging system of the méandre is mainly focus on creating an immersive experience for customers to bring them wandering in forest with the footprints. The cap design reflects the image of natural shape with its bending branch. All stone-made bottle is an important representation of the beauty of nature. With the photo and description on the information card, users can picture the exact moment that the perfumer experience back in that little French rural forest. No matter where the customers live their lives, the méandre can bring them to the verdant forest immediately not only with the scent but with the whole packaging experience design.
Mga Sukat at Packaging: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The packaging final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Mga Tag: Package Design, Perfume Bottle, Fragrance, Art Direction, Natural, Product
Teknolohiya sa Produksyon: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Hamon sa Disenyo: The visual translation of natural elements and brand image needs to find a balanced and creative point.The bottle package design is an innovative design with a complex structure, and the machining qualification rate is the biggest challenge encountered by this project.
Pananaliksik: The objective starts from brand experience, brand personality and character definition, target audience. The experience defined – a journey in the forest with footmarks. Méandre is elegant, natural and chic. Thorough research of the history of perfume package design is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on méandre due to its genuine quality of heavy user/customer interaction. It was a very interesting experience for me to deeply co-create concepts and content with users.
Inspirasyon: The brand personality and design was inspired by the French word "méandre", which means "curves of a river." Notes of this fragrance last longer with experiencers, which form a subtle hint haunted with them. The design translated the experience into an immersive journey with natural and woody notes. Moreover, the package delivers a sustainable design concept. The main purpose of this project is to represent the experience of forest wandering.
Tagal ng Proyekto: The project started in 2020 and finished in 2021.
Daloy ng Operasyon: Méandre is a natural perfume brand. The fragrance profile is based on the natural, woody notes to give users an experience and feeling that they are walking in the forest, thus only natural scents were selected as the ingredients.
Mga Patent: Jiawei Wu
Mga Miyembro ng Koponan: Jiawei Wu
Mga Credit ng Larawan: Design:Jiawei Wu
Photo Credits: Sonia Szostak