Unless Agency Website by Fanny De Bray is a highly esteemed winner of the very prestigious 2022 A' Design Award na Bakal in Disenyo ng Website at Web Competition Category.

BakalWeb· 2022

Unless Agency Website

by Fanny De Bray

Client: Unless agency

A' Design Award na Bakal Winner in Web Category

15,106

Verified Award Winner

Verify Award Status for #138097

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Unless Agency Website

Ang Unless Agency ay isang website na ginawa bilang bahagi ng mas malawak na brand identity para sa isang consulting at communications agency. Ang website na ito ay binuo pagkatapos ng masusing market analysis ng mga trend, positioning ng mga kakumpitensya, at mga kagawian sa sektor, na naging batayan ng isang brand platform na naglalarawan ng mga mahalagang mensahe. Ang balangkas ng brand monogram ay ginamit upang gumuhit ng mga circular geometric shapes na bumubuo ng estruktura ng teksto at mga larawan, at upang lumikha ng mga icon na naglalarawan sa mga mahalagang punto. Ang mga kulay at imahe ay hango sa kalikasan at sa daigdig ng luxury, na sumasalamin sa mga pagpapahalaga at sa maingat na pamamaraan ng ahensya.

The Recognition

About the A' Design Award na Bakal

Ang Unless Agency Website ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Unless Agency Website ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Unless Agency Website ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: After carrying out market analysis to learn more about market trends, competitors’ positioning and best practices within the sector, the agency developed a brand platform to structure the key messages to be conveyed. Made For You worked with CJ Agency to come up with a more meaningful name and to create a logo, a brochure and a website.
Dimensions & Packaging: Inspired by the world of publishing, the agency’s brochure goes beyond its history and expertise to highlight the agency’s unique point of view, vision, deeply held beliefs, approach and methods.

The brochure begins with a brand manifesto, written in the style of an editorial, and a data-driven report, inspired by press style guidelines.
Simple but effective diagrams are designed to facilitate reading and maximise the impact of the messages shared.
Tags: (communication material) (web design) (digital design)
Production Technology: After several stages of collaborative work to find a meaningful name and messages to convey, the name Unless Agency was chosen:
unless it’s possible to do otherwise
unless we manage to reconcile purpose & growth
unless we can move forward together, differently

It conveys the agency’s core values: boldness and optimism. It echoes the idea that everything is possible with the right means and methods to do things properly and precisely.
Inspiration: The outline of the brand’s monogram is used to draw other circular geometric shapes which structure texts and photos within communication materials and to create icons with which to illustrate key points.

The colours and photographs are inspired by nature, reflecting the agency’s values and ambitions. But they are also inspired by the on-trend yet timeless world of luxury and convey the agency’s unique identity and distinctive approach (particularly in terms of its high standards and focus on precision).
Team Members: Amandine Lantelme
Anna Cesa
Fanny de Bray.