Roundooze Chickpea Snack Pangunahing Function: Packaging para sa Meryenda by Salvita Bingelyte

Roundooze Chickpea Snack Pangunahing Function: Packaging para sa Meryenda by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2022 A' Design Award na Bronse in Disenyo ng Pakete Competition Category.

BronsePakete· 2022

Roundooze Chickpea Snack Pangunahing Function: Packaging para sa Meryenda

by Salvita Bingelyte

Client: Salvita Design

A' Design Award na Bronse Winner in Pakete Category

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Verified Award Winner

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Colors

The Design

About Roundooze Chickpea Snack Pangunahing Function: Packaging para sa Meryenda

Book Text: Ang Roundooze Chickpea Snack ay isang disenyo ng packaging para sa inihaw na chickpeas. Sinasaklaw ng koleksyon ang walong lasa, anim na matamis at dalawang maalat. Ipinapakita ang mga matamis na lasa sa isang itim na background at ang mga maalat na lasa sa isang kulay abong background. Ang isang ngiti na hango mula sa Roundooze logo ang bumubuo sa visual style. Bawat pouch ay may die cut na mga bintana na hugis mata at bibig, upang makita ang mga chickpeas bago bilhin. Ang simpleng mga font at kakaunting kulay ay nagpapanatili sa magaan at maligayang tingin nito. Ang bawat pouch ay may sukat na 145 mm ang lapad at 210 mm ang taas.

The Recognition

About the A' Design Award na Bronse

Ang Roundooze Chickpea Snack Pangunahing Function: Packaging para sa Meryenda ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Roundooze Chickpea Snack Pangunahing Function: Packaging para sa Meryenda ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Roundooze Chickpea Snack Pangunahing Function: Packaging para sa Meryenda ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A smile taken from the Roundooze logo is key to the packaging visual style. The adorable character is instantly heartwarming and creates a deeper emotional interest in the product. The pouches are characterized by see through windows that are shaped like eyes and a mouth. With a cute smiley face character on the front, it is possible to see the chickpeas before buying them and encourages consumers to get snacking. This promotes a fun and playful experience.
Dimensions & Packaging: Width 145 mm x Height 210 mm
Tags: Chickpeas, snack, healthy, packaging, design, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
Production Technology: The die cut windows give a promise of transparency, which earns customer trust. This helps transform the packaging into a friendly face that smiles at the consumer to convey a sense of happiness. The graphics on the back side of the pouch show the process of how the chickpeas, of extraordinary taste and texture, are transformed into Mediterranean style roasted chickpeas.
Design Challenge: The goal was to stand out on the store shelf amongst a wide variety of colourful snack packs and catch the eye of children and adults. Roundooze is an honest brand from Lithuania that aims to offer a healthier food option and bring positivity to the market.
Research: Roundooze brand is represented by cute smiles, conveying emotional communication on the shelf. This connects the brand with joy and healthy nutrition, building consumer confidence while maintaining a playful image.
Inspiration: These roasted chickpeas are gluten free and amazingly nutritious, full of protein, fiber, minerals and vitamins that will keep you energized all day long. Roundooze is a convenient and healthy snack alternative for both active children and busy adults. They are especially delicious because they are covered with a thin layer of flavouring that compliments, rather than competes, with the natural taste of the chickpeas.
Project Duration: Started in October 2021 and finished January 2022 in Vilnius, Lithuania.
Operation Flow: Eight chickpea packages were created for different flavours, six sweet and two savory. The black packaging reflects the highest quality mediterranean style roasted chickpeas, which are prepared in forty five days using unique technology. The gray packaging reflects the two savory styles, double roasted chickpeas and chickpeas with salt. Simple fonts and minimal colours on the packaging help give it a light hearted quality while still highlighting the exciting flavours within.
Image Credits: Erin Hope Stevens (Copywriter)