Hometown Flavor Packaging ng Rice Noodle by Changshu Institute of Technology

Hometown Flavor Packaging ng Rice Noodle by Changshu Institute of Technology is a highly esteemed winner of the very prestigious 2022 A' Design Award na Pilak in Disenyo ng Pakete Competition Category.

PilakPakete· 2022

Hometown Flavor Packaging ng Rice Noodle

by Changshu Institute of Technology

Client: Changshu Institute of Technology

A' Design Award na Pilak Winner in Pakete Category

26,870

Verified Award Winner

Verify Award Status for #138716

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hometown Flavor Packaging ng Rice Noodle

Ang Yunnan ay tahanan ng maraming minoryang etniko na may kanya-kanyang natatanging estilo ng pagkain. Bilang kumakatawang tradisyonal na pangunahing pagkain sa Yunnan, ang rice noodles ay maaaring pagsama-samahin sa anumang sangkap at pamamaraan ng pagluluto upang makabuo ng iba't ibang lasa. Sa pamamagitan ng rice noodles bilang tagapagdala, binuo at dinisenyo ng mga disenyer ang seryeng ito ng produktong Yunnan rice noodle sa pamamagitan ng pagsasama ng mga kasuotan ng mga minoryang etniko sa Yunnan at ng kanilang mga panlasa. Sa pamamagitan ng modernong teknolohiya sa pagpreserba ng pagkain, ang lasa ng Yunnan ay ipinapalaganap sa buong mundo.

The Recognition

About the A' Design Award na Pilak

Ang Hometown Flavor Packaging ng Rice Noodle ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Hometown Flavor Packaging ng Rice Noodle ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Hometown Flavor Packaging ng Rice Noodle ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a representative food of Yunnan, rice noodles have many ways to cook. In order to let more people understand the Yunnan rice noodle culture and ethnic culture, Designer use the Yunnan ethnic minority costumes as the main element to design rice noodle packaging with different ethnic tastes.
Dimensions & Packaging: Width 145mm x Length 200mm x Height 40mm
Tags: Ethnic minorities, Rice noodles, Costumes, Yunnan, Hand-painted
Production Technology: The material of this packaging box is white card, using lithography process, the surface coating can protect the pattern from scratching and moisture.
Design Challenge: How to use vision to express taste is the most challenging part of design.
Research: This is an applied research project. Through the study of local ethnic minority cultures through research methods such as literature consultation, field research, interviews, and observations, its cultural genes are extracted, and finally the local traditional food culture is promoted and disseminated through packaging design.
Inspiration: Yunnan is a multi-ethnic province, and each ethnic minority has its own unique eating style. Rice noodles can be blended with any ingredient and cooking method to produce a different taste. If someone wants to intuitively understand a nation, in addition to its visual culture, it is its food culture. So we developed and designed this series of Yunnan rice noodle products through the carrier of rice noodles, combining the costumes of ethnic minorities in Yunnan and the tastes of ethnic minorities.
Project Duration: The project started in March 2021 in Kunming and finished in May 2021 in Kunming
Operation Flow: Rice noodle packaging have large boxes and separate small packages for different flavors. According to the customer's needs, customer can choose 6 small packages to combine into a large gift box.
Team Members: Liu Sirong
Image Credits: Image#1: Illustrator, Liu Sirong, Portrait, 2020.