Gradient Vodka Soda Pambalot ng Vodka Soda ni Mark Rowe and John Eresman

Ang disenyo na Gradient Vodka Soda Pambalot ng Vodka Soda ni Mark Rowe and John Eresman ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2022 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Pakete.

BronsePakete· 2022

Gradient Vodka Soda Pambalot ng Vodka Soda

ni Mark Rowe and John Eresman

Kliyente: Gradient Beverages Corp.

Nagwagi ng A' Design Award na Bronse sa Kategoryang Pakete

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Mga Kulay

Ang Disenyo

Tungkol sa Gradient Vodka Soda Pambalot ng Vodka Soda

Ang Gradient ay isang disenyo ng pambalot para sa halong pakete ng mga inuming vodka soda. Ang pakete ay naglalaman ng anim na makinis na lata na 355 mililitro bawat isa, na may unti-unting bumababang lakas ng alkohol na 8, 7, 6, 4, 3, at 2 porsyento by volume. Nakahanay ang mga lata sa isang solong linya sa loob ng kahon, at may disenyong dot matrix na unti-unting nagdidilim mula maliwanag hanggang madilim sa buong hanay. May patagilid na perporasyon na nagbubukas sa kahon mula sa mas malakas na dulo patungo sa mas mahinang dulo, kaya ang mga lata ay iinumin ayon sa ganitong pagkakasunod-sunod. Hinihikayat ng ganitong disenyo ang katamtamang pag-inom sa buong gabi. May tatlong lasa na inaalok: raspberry lemon, cucumber mint, at lime.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Gradient Vodka Soda Pambalot ng Vodka Soda ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Gradient Vodka Soda Pambalot ng Vodka Soda ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Gradient Vodka Soda Pambalot ng Vodka Soda ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Gradient is the world's first alcohol mixed pack to package multiple, gradually reducing alcohol content drinks in one pack – 8%, 7%, 6%, 4%, 3%, 2% alc./vol. The decreasing dot matrix design perfectly matches the gradient dot matrix on the one-of-a-kind six-in-a-line box. This unique concept gives people a fun way to moderate their night, encouraging people to drink less and less so they stay "bright" all night.
Mga Sukat at Packaging: 6x Sleek 355 mL cans at 8%, 7%, 6%, 4%, 3%, 2% each available in 3 flavours: Raspberry Lemon, Cucumber Mint, Lime. Angled perforation from front to back to encourage people to start at the stronger end and work their way down.
Mga Tag: gradient, moderation, vodka soda, seltzer, gradually reducing,
Teknolohiya sa Produksyon: Key to the production of this design was meticulous Pantone matching across mediums to ensure a seamless match between shrink sleeve cans and and 24pt beverage grade box. Alignment of dot matrix grid also took careful planing at all stages of production.
Hamon sa Disenyo: The most difficult aspect of this project was developing a system that would allow each individual can to stand out on their own, yet become part of a greater idea when seen together - which is the key purpose of the product itself. The gradually reducing dot matrix design solved this issue in a way that kept the product bright and appealing.
Pananaliksik: 52 percent of U.S. consumers are trying to reduce their alcohol consumption. (IWSR) Despite this, over the past two years alcohol sales
have increased by 33% (IBOTTA). This tells us that people are looking for new ways to moderate their consumption.
Inspirasyon: Moderation is important, but it isn't easy. Anyone who has woken up regretting how much they consumed the night before knows that the more we drink, the less control we have over our ability to moderate our alcohol intake.

Gradient offers a solution to this "auto pilot" problem by being the world’s first to package multiple, gradually reducing alcoholic beverages in one pack.
Tagal ng Proyekto: This product was launched in Canada in August 2021, where it has been met with an incredible response. International exports are scheduled to begin late 2022.
Daloy ng Operasyon: Gradient is designed to be enjoyed from the higher alcohol end to the lower alcohol end - the box's unique in-line design and perforated top nudges consumers to drink in the proper order. By starting strong, then drinking less and less through the night, gradient allows you to enjoy a few drinks without letting the night get out of hand. This works because of the way the average human body can process one 355 mL 4% alc drink per hour. Relatively high alcohol is introduced early, then decreased over time maintaining your blood alcohol levels.
Mga Miyembro ng Koponan: Creative Director: John Eresman
Designer: Mark Rowe