Johnnie Walker Limited Edition Pambalot ng Regalo by Ofen Hu

Johnnie Walker Limited Edition Pambalot ng Regalo by Ofen Hu is a highly esteemed winner of the very prestigious 2022 A' Design Award na Ginto in Disenyo ng Pakete Competition Category.

GintoPakete· 2022

Johnnie Walker Limited Edition Pambalot ng Regalo

by Ofen Hu

Client: Diageo Foreign Wine Trading (Shanghai) Co., Ltd

A' Design Award na Ginto Winner in Pakete Category

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Verified Award Winner
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Colors

The Design

About Johnnie Walker Limited Edition Pambalot ng Regalo

Ang Johnnie Walker Limited Edition ay isang disenyo ng pambalot ng regalo para sa isang bote ng whisky na inilabas para sa Mid-Autumn Festival sa Tsina. Ang Mid-Autumn Festival ay isang mahalagang panahon para sa muling pagsasama-sama ng pamilya, kaya ang mga tema nito ay tahanan, muling pagsasama at damdamin. Ang disenyo ay humugot ng inspirasyon mula sa mga pinto at bintana ng tradisyonal na arkitekturang Tsino. Ang panlabas na kahon ay bumubukas na parang dobleng pinto, na nananatiling nakasara sa pamamagitan ng magnet button sa gitna, at inilalantad ang bote sa loob. Naglalarawan ito ng mga orchid, paru-paro at mga mapalad na ulap. Ginamitan ng gilding at laser cutting ang kahon, at inilapat ang sandblasting sa bote.

The Recognition

About the A' Design Award na Ginto

Ang Johnnie Walker Limited Edition Pambalot ng Regalo ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang Johnnie Walker Limited Edition Pambalot ng Regalo ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Johnnie Walker Limited Edition Pambalot ng Regalo ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a Johnnie Walker Blue Label 2021 Mid-Autumn Festival Limited Edition gift. The Mid-Autumn Festival is an important festival for family reunion in China. The key words are home, reunion and emotion. Slogan is "EMOTIONS COME FROM BLUE". The design inspiration comes from the door and window in traditional Chinese architecture. The outer packaging design adopts double-door opening box, when the door is opened, you can see the home directly, expressing reunion and emotion. When the lid opened, the picture of orchids blooming in the courtyard is also similar to the "Chinese Pingfeng".
Dimensions & Packaging: Length 15cm width 11.5cm height 36cm
Tags: Whisky, Packaging, Packaging Design, JOHNNIE WALKER BLUE Lab, Mid-Autumn Festival, China, Art, Painting
Production Technology: The packaging uses gilding and excitation techniques, as well as laser cutout technology to handle the visual senses of the packaging. Sandblasting technology was used on the bottle
Design Challenge: The most difficult parts of this packaging design are the size of the windows and the hardness of the paper, which needs to be aesthetic while taking supporting and protecting function that is critical during shipping into account. During the design process, the design of the windows was repeatedly adjusted and packaging production attempts were made.
Research: In the packaging design, traditional Chinese wooden windows are used as the main vision of the outer packaging. Orchids, butterflies and Chinese auspicious clouds are the main depicting objects. Towering pavilions are built near the moon. The designer wishes to combine the auspicious cloud patterns with the lines of cake rolls, providing an unique visual experience. Blue is the brand symbol of JOHNNIE WALKER. Blue and orchids have the same pronunciation in Chinese, and are equated in the depiction. Orchids also symbolize “gentlemen” in Chinese culture since The Book of Songs is created.
Inspiration: "EMOTIONS COME FROM BLUE" comes from the Chinese idiom “blue is extracted from the indigo plant, but is bluer than it”. By creating through such themes, and adopting the culture of Mid-Autumn Festival, the designer temps to reflect how the people are becoming better and better by generation. The scene of the moonlight flattering some orchids in a courtyard is observed by looking through the gaps of the wooden windows that are traditionally built in Chinese courtyards. This helps presenting an intriguing experience of the traditional Chinese festival.
Project Duration: Started on March 17, 2021, completed in Shenzhen on April 30, 2021, entered the market in October 2021
Operation Flow: The package is opened to the left and right. There is a magnet button in the middle, which lets the package open after it is unbuttoned. Expanding the outer package reveals the inner bottle design.
Team Members: Designer: Ofen Hu
Illustrator: Chushan Chan
Curator: Aha Chan
Image Credits: Image：Diageo Foreign Wine Trading (Shanghai) Co., Ltd