Meiyitian Matalinong Packaging by Chong Peng

Meiyitian Matalinong Packaging by Chong Peng is a highly esteemed winner of the very prestigious 2022 A' Design Award na Bronse in Disenyo ng Pakete Competition Category.

BronsePakete· 2022

Meiyitian Matalinong Packaging

by Chong Peng

Client: Yili Group

A' Design Award na Bronse Winner in Pakete Category

12,685

Verified Award Winner

Verify Award Status for #139341

View at A' Design Award Press Release Award Badge

Colors

The Design

About Meiyitian Matalinong Packaging

Ang Meiyitian ay isang disenyo ng matalinong packaging na nag-uugnay sa isang inilimbag na pakete sa isang virtual na mundo ng brand. Ang packaging ay nagdadala ng dalawang-dimensyon at tatlong-dimensyong mga karakter na batay sa tagapagsalita ng brand, na bumubuo ng isang mascot ng brand. Ang mga mamimili ay maaaring i-scan ang mga karakter gamit ang isang mobile application at pumasok sa virtual na mundong nilikha ng brand. Sa loob ng virtual na mundo, may mga alok na interactive na laro at sistema ng pag-customize ng doll, at maaaring mangolekta ng mga gantimpala. Ang layunin nito ay bumuo ng mas malapit na koneksyon sa pagitan ng brand at ng mga kabataang mamimili.

The Recognition

About the A' Design Award na Bronse

Ang Meiyitian Matalinong Packaging ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Meiyitian Matalinong Packaging ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Meiyitian Matalinong Packaging ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By extracting the characteristics of the brand spokesperson, it designs the new 2D and 3D dolls, build up the brand IP. We have developed online interactive games and doll customization system.
Dimensions & Packaging: Width65mmxDepth65mmxHeight220mm
Tags: Virtual brand world,Smart and connected,Brand IP design
Production Technology: Mobile Internet AI technology
Design Challenge: In the new trend of "meta-universe", "MEIYITIAN" have developed online interactive games and doll customization system. With the new AI technology,consumers can enter the virtual brand world. Moreover,they can also play interactive games to get rewards or DIY ideas, eventually,these experiences will form data to bring more positive feedback for consumers and maintain the intimate relationship between the brand and consumers.
Research: With the rising of the "meta-universe" concept, the youth of "Generation Z" in China has spent more and more time exploring the virtual world,so some of the rules applied in brand packaging design for brands fail to keep up with the exploration spirits of the"Generation Z". Moreover, it is increasingly hard to resonate with them.
Inspiration: The core idea behind packaging design is to interact with consumers through new AI technologies. When consumers scan the packaging image, they can enter the virtual world created by the brand and started games or other activities,then strengthen the emotional link between the brand and consumers.
Project Duration: The project started in August 2021 in China
Operation Flow: Consumers enter the virtual brand world by scanning the characters on the package through APP
Team Members: Project director：Susie Liu
Creative director：Chong Peng
Design: Pesign Team