Granovita Pangunahing Gamit: Pakete ng Granola by Olga Takhtarova

Granovita Pangunahing Gamit: Pakete ng Granola by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 A' Design Award na Pilak in Disenyo ng Pakete Competition Category.

PilakPakete· 2022

Granovita Pangunahing Gamit: Pakete ng Granola

by Olga Takhtarova

Client: Sot B&d

A' Design Award na Pilak Winner in Pakete Category

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Colors

The Design

About Granovita Pangunahing Gamit: Pakete ng Granola

Ang Granovita ay isang disenyo ng pakete para sa granola. Isang kahong karton ang pumapalit sa malambot na supot na karaniwang ginagamit para sa cereal, na nagbibigay ng mas mahusay na kontrol sa kung paano ipinapakita ang produkto sa mga estante. Ang magaspang na ibabaw ng karton ay tumutugma sa tema ng malusog na pamumuhay. Ang mga ilustrasyon ng mga prutas at butil ay naglalarawan ng lasa ng bawat uri. Ang mga ikono, mapaglarawang letra at makukulay na disenyo ay naghahatid ng positibong mensahe. Ang karton ay maaaring gawing kompost, kaya ang solusyon ay nananatiling mabuti sa kalikasan at mababa ang gastos. Ang bawat kahon ay may sukat na 160 sa 120 sa 40 milimetro.

The Recognition

About the A' Design Award na Pilak

Ang Granovita Pangunahing Gamit: Pakete ng Granola ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Granovita Pangunahing Gamit: Pakete ng Granola ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Granovita Pangunahing Gamit: Pakete ng Granola ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To have more control over how the packaging "lives" on the shelves, the designer suggested using a cardboard box instead of a flexible doy-pack. The idea behind using the rough surface of the box as the sides of the packaging is to help express "healthy living". The use of delicious images of fruits and grains in the design encourages consumers to buy Granovita granola even more.
Dimensions & Packaging: 1 boxes 160mm x 120mm x 40mm
Tags: Granola, Granola packaging, Fruit Granola, Ukraine
Production Technology: Two important trends in grain packaging: flexible packaging and environmentally friendly materials. This is why cardboard, which can be composted, was used. An environmentally friendly packaging solution that still keeps costs down.
Design Challenge: The main goal was to create a package design that would express appetite, naturalness, and healthiness. It was necessary to emphasize that this is a product of an active person, attentive to his health.
Research: The illustrations on the packaging not only describe the taste of each product, but also represent a happy and healthy lifestyle. Icons and expressive inscriptions, bring the product to life. The bright colors convey a positive message.
Inspiration: Over the past few years, the general trend towards a healthy lifestyle has been changing in the Ukrainian market. Gradually, unhealthy snacks on store shelves are being replaced by healthy analogues. Among them is granola. Granovita is a young Ukrainian brand founded in 2016. The brand positions itself as a product for breakfast and energy during the day. The company's mission is to promote healthy and balanced nutrition. At the moment the line is represented by Aktiv, Fitness, Unior, Tropic.
Project Duration: This project started in January 2021 and finished in 2021 July in Dnipro. Ukraine
Operation Flow: By combining granola packaging with modern design, the designer has created an image that invites customers to rediscover breakfast. The new granola brand wants to bring change to the cereal market. Granola packaging should reflect the brand message. It should also connect with customers and stimulate sales.