Ang disenyo na Top Mercury Website ni Daniel Houle ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2023 A' Design Award na Bakal sa Kategoryang Paligsahan na Disenyo ng Website at Web.

BakalWeb· 2023

Top Mercury Website

ni Daniel Houle

Kliyente: Azuro Digital

Nagwagi ng A' Design Award na Bakal sa Kategoryang Web

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Mga Kulay

Ang Disenyo

Tungkol sa Top Mercury Website

Ang Top Mercury ay isang website na ginawa para sa isang ahensya ng advertising sa social media. Gumagamit ang website ng motion effects, animations, at orihinal na mga ilustrasyon upang maipakita ang malinis at modernong estetika. Ginawa ang disenyo gamit ang Figma at dinebelop gamit ang Webflow, at ito ay ganap na responsive sa lahat ng device, browser, at laki ng screen. Ang mga button at link ay nagbibigay-daan sa mga bisita na makipag-interact sa iba't ibang seksyon. Pinanatiling banayad ang motion upang manatiling malinaw at simpleng sundan ang interface. Nakamit ng website ang conversion rate na 8 porsyento, na mas mataas kaysa sa industry reference na 5 porsyento.

Ang Pagkilala

Tungkol sa A' Design Award na Bakal

Ang Top Mercury Website ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Top Mercury Website ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Top Mercury Website ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Top Mercury, a social media advertising agency, hired Azuro Digital to create their new website. Azuro Digital used elegant motion effects and unique illustrations to deliver an immediate WOW factor. The website was designed to deliver a modern, cutting-edge aesthetic that separates Top Mercury from their competition while attracting large clients to work with them.
Mga Sukat at Packaging: A website designed with Figma and developed with Webflow. The website is fully responsive on all devices, browsers and screen sizes.
Mga Tag: Clean, modern, colorful, motion graphics, motion effects, unique illustrations
Teknolohiya sa Produksyon: This website was designed with Figma and developed with Webflow. Figma is widely considered one of the best web design tools, while Webflow is widely considered one of the best web development tools.
Hamon sa Disenyo: The greatest challenge throughout this project was creating illustrations and motion graphics that produced a WOW factor, while simultaneously ensuring that the website wouldn't overwhelm the user. Having an overly complex design with tons of motion can easily distract and confuse the user, which can negatively impact the conversion rate. So, we had to find the perfect balance between creating an extravagant design and having an intuitive user experience.
Pananaliksik: We analyzed the competitors in the digital advertising industry. Our goal was to get an understanding of design best practices, and then design something that stands out from the crowd.

Our measure of success is the website's conversion rate. We set up conversion tracking using Google Data Studio. We did industry research to determine what a strong conversion rate is. We found that a strong number was 5% based on top competitors. Our goal was to exceed 5%, and we achieved a conversion rate of 8%.
Inspirasyon: Top Mercury wanted their new website to allow them to stand out from the competition. During the creative process, it was critical for Azuro Digital to think outside of the box. The end-product is a result of Azuro Digital's abstract thinking, coupled with best practices that optimize a website's conversion rate.
Tagal ng Proyekto: Azuro Digital began this project in January 2022 and finished in March 2022 (in Toronto).
Daloy ng Operasyon: This website features an elegant design and subtle movement through several motion graphics, motion effects, animations, illustrations, etc. Many of the sections can be interacted with via buttons, links, etc.
Mga Credit ng Larawan: All graphics and illustrations were designed from scratch by Azuro Digital.

All images are stock images from Canva. They are all royalty-free and we have the rights to use them.

The only image that isn't a stock image is the image of Top Mercury's founder, Adam Lawrence, and he has expressed his consent to being featured in this award.