Bakal Pakete · 2022
Hightail Packaging
- A' Design Award na Bakal 2022 in Pakete
- CLIENT: Depot Creative
- Estimated Number of Design Views: 13,810
- Verification code A4DA6D8136 · Verify this award
Colors
About Hightail Packaging
Ang ahensya ay inatasan na bumuo ng brand name, tono ng boses pati na rin ang visual na pagkakakilanlan at disenyo ng packaging para sa isang makabagong motorbike helmet accessory. Ang brief ay may ilang partikular na pamantayan, packaging ay dapat magkaroon ng unisex appeal, upang magamit muli, paganahin ang mataas na visibility ng produkto at maging magaan ang timbang para sa matipid na kargamento. Ang makinis at natatanging multi-layered film pouch ay idinisenyo upang matugunan ang lahat ng mga kinakailangan ng kliyente, pati na rin naglalaman ng lahat ng kailangan ng mamimili upang makabangon at tumakbo; ang produkto, mga attachment clip, spacer at how-to na brochure.
About the A' Design Award na Bakal
Ang Hightail Packaging ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Hightail Packaging ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Hightail Packaging ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.
Press Kit
- Unique Properties
- Name creation and tone of voice as well visual identity and packaging design for an innovative motorbike helmet accessory.
Brief criteria included, having unisex appeal. packaging that could be reused, high product visibility and light weight to ensure cost effective freight costs. - Dimensions & Packaging
- Gravure printing
Packaging: Zip lock Foil pouch - PET Foil and PE Foil, printed with 4 spot colours with a matte varnish and spot UV gloss varnish
Offset printing
Instruction Booklet: Single sided coated paper board, printed 4 spot colours with a machine varnish and Spot UV gloss varnish - Tags
- Pouch Packaging, Packaging Design, Branding Design, Logo Design, Packaging Inspiration, Hightail Packaging Design
- Production Technology
- The sleek and unique multi-layered film pouch we have designed met all of the client’s requirements, as well as containing everything the purchaser needs to get up and running; the product, attachment clips, spacer and how-to brochure.
- Design Challenge
- The project spanned over a two year period, due to the product development, which made maintaining continuity of thought more challenging.
- Research
- Research around behaviour and attitudes of bike riders was necessary to identify best means of communication benefits of the product.
The product of the packaging was key to supporting all of the clients criteria. For product visibility we selected a frosted film, to highlight the black product we laminated a red film to the reverse side of the foil. Using foil, coloured film and frosted film together enabled us to achieve the exact look we wanted and reduce the number of cylinders required to print, therefore affording the client reduced production costs. - Inspiration
- The inspiration for the project was based on the concepts of freedom and simplicity both associated with riding motorbikes. The product is designed to give you greater freedom with your hair and the simplicity is the ease with which it can be used, both of which needed to be translated directly in to the packaging itself.
- Project Duration
- 2017-2019, Sydney Australia
- Operation Flow
- Simple tear apart packaging with a zip lock closure for reuse.
