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Mid Autumn Festival Gift Tea Ang Packaging by Li Jiuzhou

Mid Autumn Festival Gift Tea Ang Packaging by Li Jiuzhou is a highly esteemed winner of the very prestigious 2022 A' Design Award na Bronse in Disenyo ng Pakete Competition Category.


BronsePakete· 2022

Mid Autumn Festival Gift Tea Ang Packaging

by Li Jiuzhou

Client: Li jiuzhou Studio

A' Design Award na Bronse Winner in Pakete Category

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Verified Award Winner

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Colors

The Design

About Mid Autumn Festival Gift Tea Ang Packaging

Ang Mid Autumn Festival ay isang napaka-espesyal na pagdiriwang sa Tsina. Sa pagdiriwang na ito, lahat ay magbibigay sa mga kaibigan kung ano ang sa tingin nila ay mabuti. Sa disenyo, isang magandang kumbinasyon ng asul at ginto, isang maputlang ginintuang pattern ng buwan at magagandang salita ng pagpapala ay ginagamit upang bumuo ng isang buong pigura, na kumakatawan sa pagiging perpekto at muling pagsasama. Buksan ang kahon, mayroong walong metal na kahon na may tsaa sa loob nito. Ang walong kahon ay tumutugma sa walong hugis ng buwan. May full moon sa gitna, na kumakatawan sa kahulugan ng hope reunion.

The Recognition

About the A' Design Award na Bronse

Ang Mid Autumn Festival Gift Tea Ang Packaging ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Mid Autumn Festival Gift Tea Ang Packaging ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Mid Autumn Festival Gift Tea Ang Packaging ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Mid-Autumn Festival is a very special festival in China. everyone will give friends what they think is good. In the design, a beautiful combination of blue and gold, a pale golden moon pattern and beautiful blessing words are used to construct a whole figure, which represents perfection and reunion. Open the box, there are eight metal boxes with tea in them. Eight boxes correspond to eight moon shapes. There is a full moon in the middle, which represents the meaning of hope reunion.
Dimensions & Packaging
Width 300mm x Depth 300mm x Height 50mm
Tags
Tea, Gift, Premium, Blue, Moon
Production Technology
I use International Klein Blue and Gold. The box for storing tea inside is filled with eight metal cans. These eight metal cans embody the eight shapes of the moon.
Design Challenge
how to make the product conform to modern international aesthetics while retaining the ancient Chinese traditional elements.
Research
Adding the traditional Chinese Mid-Autumn Festival culture in ancient times into the design can make more people understand our Mid-Autumn Festival culture.
Inspiration
In China, the moon can be represented by gold, while in the sky, I use International Klein Blue. The whole tea box is a circle, which means reunion in China.
The box for storing tea inside is filled with eight metal cans. These eight metal cans embody the eight shapes of the moon.
Project Duration
The project started in January 2021 in Beijing and finished in August 2021 in Beijing.
Operation Flow
At that time, eight shapes and eight shape names of the ancient moon corresponded to eight cans of tea.

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