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The Land of Rocks Booth ng Eksibisyon by Weixian He and Baoyang Wei
The Land of Rocks Booth ng Eksibisyon by Weixian He and Baoyang Wei
The Land of Rocks Booth ng Eksibisyon by Weixian He and Baoyang Wei
The Land of Rocks Booth ng Eksibisyon by Weixian He and Baoyang Wei
The Land of Rocks Booth ng Eksibisyon by Weixian He and Baoyang Wei

Pilak Trade Show · 2023

The Land of Rocks Booth ng Eksibisyon

by Weixian He and Baoyang Wei

  • A' Design Award na Pilak 2023 in Trade Show
  • CLIENT: Wise Space Aesthetics
  • Estimated Number of Design Views: 16,970
  • Verification code D5E0FC55B6 · Verify this award
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About The Land of Rocks Booth ng Eksibisyon

Ang Land of Rocks ay isang pansamantalang espasyo ng eksibisyon na nilikha para sa isang brand ng sintered stone sa Guangzhou Design Week noong 2020. Ang booth ay sumasaklaw ng 180 metro kwadrado. Ang semi-nakapaloob at semi-bukas na layout ay gumagabay sa mga bisita sa isang iba't ibang ruta, habang ang mga hiwang bukasan sa mga nakaayos na pader ay nagpapahintulot na makita ang mga pattern ng bato mula sa labas at mula sa loob. Isang hubog na istruktura na tinatawag na Rock Flower ang nakatayo sa gitna ng entablado. Ginagawa ng disenyo na nakikita at madaling maranasan ang ugnayan sa pagitan ng sintered stone, paninirahan at ng lungsod.

About the A' Design Award na Pilak

Ang The Land of Rocks Booth ng Eksibisyon ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang The Land of Rocks Booth ng Eksibisyon ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang The Land of Rocks Booth ng Eksibisyon ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Press Kit

Unique Properties
"Custom, high-end, professional brand essence" given to show the space inside and outside.The main products combined with the brand culture are displayed in front of the public through a variety of aesthetic forms to create a visual, sensory and experiential immersive experience place.The purpose is not only to express exhibitionality and artistry, but also to attract the attention of designers and professionals and create conditions for brand communication and brand appreciation.
Dimensions & Packaging
180sqm
Tags
Brand exhibition, temporary exhibition, ceramic tile, sintered stone, Guangzhou
Production Technology
Arrangement and encircle do not cause closure or isolation. On the contrary, through special arrangement and cut crevices, one can see the beautiful and varied posture of the stone patterns from the outside to the inside. Or watching people from the inside out as they move and stare curiously at them.
Design Challenge
The huge theme of the relationship between sintered stone, habitation and city is challenging to express through a limited space in a limited time period. We have a primary and secondary layout of a spatial structure, giving full consideration to the design aesthetic feeling and functionality, semi-enclosed and semi-open structure to create a dynamic visiting line. Visitors can control the rhythm of moving and static, fast and slow, so that visitors have a sense of immersion.
Research
From the point of view of the brand, while fully displaying the advantages of the product, we need to express the deeper cultural connotation, that is, to make the relationship between sintered stone, habitation and city visible, palpable and experiential, which is the focus of our design. This relationship is not straightforward, but requires people to place themselves in the space, heart feeling. So when we design, we need to consider how to make the visitors have a more delicate touch point - Architecture should become more open in the city, both formally and emotionally.
Inspiration
What is the relationship between sintered stone, habitation and city? One lives in the city, moving between different buildings and staying sometimes. This exhibition space is like the epitome of urban architecture. The sintered stone and its application products are integrated into the space, and the building will no longer be a "shelter" without emotion. Endowed with the soul of nature, the architecture has more flexibility and is infinitely close to people's hearts.
Project Duration
The project was constructed and completed in Guangzhou in December 2020, and was exhibited at Pavilion 2C06, Hall 2, Guangzhou Design Week from December 3 to December 6, 2020.
Operation Flow
To meet the requirements of semi-open interaction, the entrance presents the characteristics of rigid and flexible sintered stone in two ways. Symmetric and asymmetric docking - Together. The flexibility and suppleness of sintered stone as the first impression to attract the attention of visitors. The "Rock flower" structure stands in the center of the stage as the protagonist, with graceful curves extending upward. When you sit on the bench and look up, the clouds glow implicitly, like a dream.
Image Credits
Image #1, 2, 3, 4, 5: Photographer Zhuoquan Wu
Video shooting and editing: Zhuoquan Wu

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