Al Mocha Port Ang Packaging Ng Kape by Elena Gamalova

Al Mocha Port Ang Packaging Ng Kape by Elena Gamalova is a highly esteemed winner of the very prestigious 2022 A' Design Award na Pilak in Disenyo ng Pakete Competition Category.

PilakPakete· 2022

Al Mocha Port Ang Packaging Ng Kape

by Elena Gamalova

Client: Al Mocha Port

A' Design Award na Pilak Winner in Pakete Category

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Colors

The Design

About Al Mocha Port Ang Packaging Ng Kape

Isang serye ng mga disenyo ng packaging para sa Al Mocha Port, Saudi Arabia. Ang disenyo ay inspirasyon ng kasaysayan, kultura, at pinagmulan upang lumikha ng pagkakakilanlan na nagpatibay sa pagiging tunay at kadalubhasaan. Ang packaging ay malinis, nauunawaan, nakikilala, at hindi napuno ng impormasyon, na nagtutugma sa nakaraan at kasalukuyan. Nilalayon ng mga kulay ng Navy Blue, Forest Green, at Gold na maakit ang atensyon ng customer. Ang paglalarawan ng kape sa mga gilid ay binibigyang diin ang matulungin na saloobin ng tagagawa sa pagpili ng produkto. Ang isang flexible na sistema ng pag-label ay nagbibigay-daan sa brand na madaling iakma ang alok, sa buong taon.

The Recognition

About the A' Design Award na Pilak

Ang Al Mocha Port Ang Packaging Ng Kape ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Al Mocha Port Ang Packaging Ng Kape ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Al Mocha Port Ang Packaging Ng Kape ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rebranding and packaging design for Al Mocha Port, Saudi Arabia, one of the major players in importing and roasting specialty coffee and accessories in the region. A wide range of varieties from producing plantations all over the world is carefully imported for making the best blends for coffee connoisseurs. The objective was to create a series of packaging that reflects their deeply rooted expertise and uniqueness. The front side is clean with 3 different plain colors, aiming to attract customer attention. The coffee illustration on the sides emphasizes the attentive attitude of the manufacturer to the product selection. Each one of the pouches is bright and perceptible and does not require extra effort from the buyer while making a choice purchase.
Dimensions & Packaging: Width 125 mm x Depth 80 mm x Height 195 mm
250 grams
Tags: specialty coffee, packaging, visual identity, pouch, box, coffee, coffee packaging
Production Technology: Aluminum Stand Up Pouch, flat bottom, quad seal.
Design Challenge: The challenge was to create a series of packaging that reflects their deeply rooted specialty coffee selection of the best beans from around the world and to attract new customers, in a highly competitive market. The packaging had to be clean, understandable, distinguished, and not overloaded with information, bridging the past and the present. The second challenge was to create an emotional bond with the target audience.
Research: The port of Al Mokha is considered one of the oldest ports in the Arabian
Peninsula. It was the main marketplace for coffee between the fifteenth and seventeenth centuries.

Mocha and Mocachino take the name from this port.
It reached its peak in the seventeenth century.
Inspiration: The inspiration came from the story behind the brand name and the coffee provenance.
Al Mocha port, Yemen is the oldest marketplace in the world, for Arabian coffee. The port is a symbol of intangible heritage and perpetual tradition and reminds us that history is a continuum.
Project Duration: The project started in September 2020 in Dammam, Saudi Arabia and finished in January 2021 in Dammam, Saudi Arabia.
Operation Flow: In addition, the redesigned series emphasizes the brand's unique properties: the colors reflect the origin and taste notes of the product. The redesigned logo is inspired by the architecture of this time period. The white label with highlighted information of origin, taste notes, elevation, and the process's methods helps the consumer to make a purchasing decision quicker. A flexible labeling system allows the brand to use the same pouch with different coffee labels as their offerings change throughout the year.
Image Credits: Main Image 1: Designer/Illustration: Elena Gamalova
Optional Image 2: Designer/Illustration: Elena Gamalova
Optional Image 3: Designer/Illustration: Elena Gamalova
Optional Image 4: Designer/Illustration: Elena Gamalova
Optional Image 5: Designer/Illustration: Elena Gamalova