Broken Top Brewing Co Craft Beer Pambalot ng Inumin by Jackie Jiabei Jiang

Broken Top Brewing Co Craft Beer Pambalot ng Inumin by Jackie Jiabei Jiang is a highly esteemed winner of the very prestigious 2022 A' Design Award na Bakal in Disenyo ng Pakete Competition Category.

BakalPakete· 2022

Broken Top Brewing Co Craft Beer Pambalot ng Inumin

by Jackie Jiabei Jiang

Client: BrokenTop Brewing Co

A' Design Award na Bakal Winner in Pakete Category

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Verified Award Winner

Verify Award Status for #140639

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Broken Top Brewing Co Craft Beer Pambalot ng Inumin

Ang Broken Top Brewing Co Craft Beer ay isang disenyo ng pambalot ng inumin na ginawa para sa isang maliit na batch na craft beer brand na gumagawa ng IPA at pilsner. Ang graphic pattern ay hango sa mga vintage na laruan. Ang isinamang logo ay umaangkop sa color scheme ng bawat product line at pinagsasama sa pattern upang lumikha ng isang visual illusion. Ang mga lata ay gawa sa blue aluminum, na kinustomisa upang makamit ang isang malalim na navy tone na bihira para sa mga aluminum can. Ang ultra-high speed ink-jet printing na may white ink layer ay nagpapasigla sa mga graphics upang mas maging kitang-kita. Ang standard 211 body can ay may kapasidad na 12 ounces.

The Recognition

About the A' Design Award na Bakal

Ang Broken Top Brewing Co Craft Beer Pambalot ng Inumin ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Broken Top Brewing Co Craft Beer Pambalot ng Inumin ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Broken Top Brewing Co Craft Beer Pambalot ng Inumin ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand and packaging design for Broken Top Brewing Co reflects a design strategy that is playful but yet well balanced to efficiently convey the core messaging. An integrated logo that adapts to the individual color scheme of each product line is incorporated seamlessly with the pattern design while adding a visually illusioning element to the exterior. The choice of using blue aluminum is also unique and easily distinguishable in the mass market.
Dimensions & Packaging: standard 211 body diameter can for 12oz beverage
Tags: packaging, craft beer, beverage, beverage packaging, can, aluminum
Production Technology: This packaging design is being produced using ultra-high speed ink-jet printing with a unique white ink printing to elevate the vividness of graphics. In addition, a special blue aluminum can is designed and customized specifically for this project to reach a deep and bright navy blue color that is rare to find for aluminum cans.
Design Challenge: The current market for American craft beer is very competitive with very distinctive visual representation. Thus, creating a visual solution for this already visually busy section of the market is very challenging.
Research: User research and profiling were conducted to gain a better perspective on the current market of alcoholic beverage consumers at different levels of retails brands.
Inspiration: Broken Top Brewing Co , a passionate and fun American small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.
Project Duration: Project started in early 2021 and finished in late September 2021 in New York City.
Operation Flow: The blue aluminum material for the can was specially customized and has proven to function as the main differentiator that allows the product to stand out in the busy shelf in a market in comparison with the competitors brand.
Team Members: Jackie Jiabei Jiang
Image Credits: Not applicable