Deji Cultural Complex Museo by Masato Kure and Masashi Ota

Deji Cultural Complex Museo by Masato Kure and Masashi Ota is a highly esteemed winner of the very prestigious 2023 A' Design Award na Platino in Disenyo ng Interyor na Espasyo at Eksibisyon Competition Category.

PlatinoInteryor· 2023

Deji Cultural Complex Museo

by Masato Kure and Masashi Ota

Client: The Triangle.jp Co., Ltd

A' Design Award na Platino Winner in Interyor Category

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Colors

The Design

About Deji Cultural Complex Museo

Ang Deji Cultural Complex ay nagbibigay ng pagsasanib ng sining pangkultura at mga pasilidad pangkomersyo. Mayroon itong anim na malawak na pasilidad kabilang ang art museum, museo, bookstore, mga tindahan, at café sa tuktok nitong 7300 m2 na palapag. Ang pagsasama-sama ng mga pasilidad na ito ay nagbibigay-daan sa mga customer na dumaan sa isa na hindi nila sana binisita. Ang nagtatangi sa inobasyon sa disenyo ng The Triangle. JP ay ang lubos nilang pag-aalis ng mga pader sa pagitan ng mga espasyo. Sa pamamagitan ng pag-aalis ng mga partition, pinalaya nito ang espasyo mula sa pagkakaroon ng hangganan sa pagitan ng loob at labas na nagbibigay sa mga customer ng kaunting "preview" bago pumasok sa espasyo.

The Recognition

About the A' Design Award na Platino

Ang Deji Cultural Complex Museo ay nagwagi ng A' Design Award na Platino, isang napakaprestihiyosong pagkilalang iginagawad sa mga tunay na pambihira, elegante at kahanga-hangang disenyo. Ang mga nagwagi ng Platino ay mga kababalaghan ng paglikha, patunay sa mga hangganan ng intelektuwal na pagkamalikhain, at nagpapakita ng walang kapantay na propesyonalismo at henyo ng kanilang mga tagapagdisenyo. Inaasahang ang mga disenyong ito ang pinakakilalang likha na humuhubog sa estetika ng isang panahon, nag-aambag sa kapakanan ng lipunan at nagtutulak sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Deji Cultural Complex Museo ay nagpapakita ng lampas-sa-karaniwang antas ng kahusayan at walang pasubaling ginagawang mas mabuting lugar ang mundo dahil sa kapaki-pakinabang at mahahalagang katangian nito. Ang Deji Cultural Complex Museo ay isang likhang nagwagi ng A' Design Award na Platino na gumigising sa mga hangarin, nagbibigay-inspirasyon, nagpapasigla, nagpapasaya at nagpapasiklab ng dakilang kagalakan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: DEJI Cultural Complex is a new type of entertainment venue that provides a fusion of cultural arts complex and commercial facility on its top 7300m2 floor. The place has sophisticated yet inviting ambiance since there is no walls between each area. Eliminating entire walls freed the space from having the boundaries between inside and outside that giving customers a little preview before entering the space. The entire design reflects the culture, people, and the city of Nanjing. Therefore, visiting this complex easily becomes part of their lifestyle.
Dimensions & Packaging: DEJI Cultural complex has six extensive facilities including an art museum, a museum, a bookstore, shops, and a cafe on its top 7300m2 floor.
Tags: museum, art, interior design, commercial interior, contemporary art
Production Technology: The innovation of our design is that we entirely got rid of walls between spaces. By eliminating partitions, it freed the space from having the boundaries between inside and outside that gives customers a little preview before entering the space. Two main ideas have used to eliminate the boundaries. First is water. We installed large water basins at the entrance instead of walls. The second is rods. Instead of having solid walls, countless white rods are hanging from ceiling.
Design Challenge: The demand for shopping at physical stores dropped significantly when the recent pandemic started. More people felt comfortable shopping online. Our lifestyle has changed dramatically, and the joy of shopping physically was taken away.
Research: By combining cultural-arts complex and commercial facility, it elevated the brand value of the mall. It gives people opportunity to experience art and culture even if they just came for shopping, and vice versa. Our design made the luxury mall feel less exclusive and more comfortable for everyone to stop by and enjoy.
Inspiration: The demand for shopping at physical stores dropped significantly when the recent pandemic started. More people felt comfortable shopping online. We believe what satisfies people is not just simply buying product, but it is the entire experience before and after it. We design the facility not just to offer a beautiful place, but to provide a space that people can enjoy quality time. What people can experience there is something people would not be able to experience if they were shopping online.
Project Duration: The project started in January 2021 in Nanjing, China. Constriction period was 5 month and completed in February 2022.
Operation Flow: We believe that the integration of commercial and cultural facility creates more sustainable economic benefit. It elevated the brand value of the facilities and gives people opportunity to experience art and culture even if they just came for shopping, and vice versa. Our design inherited the culture and history of Nanjing city in a modern way while promoting wellbeing of the people by understanding their needs.
Team Members: Masato Kure
Masashi Ota
Yuki Kashiwakura
Image Credits: Inter_mountain