Pet Pet Mga Produkto ng Brand by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 A' Design Award na Pilak in Disenyo ng Pakete Competition Category.

PilakPakete· 2023

Pet Pet Mga Produkto ng Brand

by Antonia Skaraki

Client: Pet Pet

A' Design Award na Pilak Winner in Pakete Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Pet Pet Mga Produkto ng Brand

Ang bawat tao at bawat alagang hayop ay may sariling pagkakakilanlan, sariling mga partikular na elemento at katangian. Bawat alaga ay may natatanging personalidad, karakter, emosyon at pangangailangan. Sa pamamagitan ng kasiya-siyang pop mood, malinis na mga linya, hugis, disenyo, at infographics, nilikha ng disenyo ang tatak ng isang relasyong puno ng pagmamahal. Ang mga emosyon ay nag-udyok sa disenyo na ikaptura ang ekspresyon ng isang sandali at lumikha ng tatak nito, ng pagkakakilanlan nito. Ang disenyo ay gumagalaw sa larangan ng pop art, sapagkat ang pagiging simple ay isa ring bahagi ng kanyang tatak.

The Recognition

About the A' Design Award na Pilak

Ang Pet Pet Mga Produkto ng Brand ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Pet Pet Mga Produkto ng Brand ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Pet Pet Mga Produkto ng Brand ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a pleasant pop mood, clean lines, shapes, designs, and infographics, the design team made the imprint of a relationship full of love. Emotions led them to immobilize the expression of a moment and create its imprint, its identity. The design moves in terms of pop art, because simplicity was also the design signature.
Dimensions & Packaging: Plastic doypack Width 140mm x depth 60mm x Height 210mm
Tags: Rebranding, packaging design, packaging, pets
Production Technology: The materials use for the packaging are plastic doypacks.
Design Challenge: The hardest part of our creative procedure was to find a way to print with the least colors possible for any given product code and achive a variety of products with distinct differences between them.
Research: For this project there was no research.
Inspiration: The design team heard melodies everywhere, but the melody they loved more than any other, was the bark of a dog. It accompanied the team, entertained them, gave them so much joy. The sound of a dear friend. So powerful and with so much love, that they wanted to give him his own note, his own signature, his identity!
Project Duration: The project started in September 2021 in Athens and finished in December 2021 in Athens, and was for sale in pet stores and super markets in February 2022.
Operation Flow: After the brands packaging redesign the new packages had a better optical impact to the clients.
Team Members: Creative Director - Antonia Skaraki
Art Director - Valia Alousi
Image Credits: Image #1: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
Image #2: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
Image #3: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
Image #4: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
Image #5: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)