Hair For Hope Cancer Care Initiative Promosyon ni Onedor Co. Ltd.

Ang disenyo na Hair For Hope Cancer Care Initiative Promosyon ni Onedor Co. Ltd. ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2023 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyong Panlipunan.

BronsePanlipunan· 2023

Hair For Hope Cancer Care Initiative Promosyon

ni Onedor Co. Ltd.

Kliyente: Onedor Co. Ltd.

Nagwagi ng A' Design Award na Bronse sa Kategoryang Panlipunan

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Ang Disenyo

Tungkol sa Hair For Hope Cancer Care Initiative Promosyon

Ang Hair for Hope ay isang charity event para sa pagdo-donate ng buhok na sinimulan ng Hope Foundation for Cancer Care para sa mga nakaligtas sa kanser. Ang event na ito ay lubhang maimpluwensya sa pagtuturo sa mga kabataang adulto tungkol sa paggawa ng kabutihan para sa publiko. Ang koponan ay nagdisenyo ng serbisyo at pagkakakilanlan upang palakasin ang komunikasyon at karanasan nito sa mga kalahok. Sa hinaharap, ang inisyatibang ito at ang pagkakakilanlan nito ay magiging simbolo ng panawagan sa aksyon para sa mga nakaligtas sa kanser na magbahagi ng kanilang mga karanasan at para sa mas batang henerasyon na kumilos at lumikha ng malawak na epekto para sa kapakinabangan ng lipunan. Maaari kang maging pag-asa ng iba.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Hair For Hope Cancer Care Initiative Promosyon ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Hair For Hope Cancer Care Initiative Promosyon ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Hair For Hope Cancer Care Initiative Promosyon ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The symbol builds on two essences of the event, helping the needy by donating your hair and the joy of cancer survivors to live confidently. The design conveys simplicity but clarity to the event's spirit.

Future management and implementation of the identity have also been taken into consideration. Therefore, it is also with the simplicity of design and a well-organized system that the foundation, without in-house design capability, will be able to adapt and apply this identity autonomously and consistently.
Mga Sukat at Packaging: The color choice of this design reminds the participants of the essential requirement that their hair should remain natural, not dyed or in any other way treated.

In addition, a two-color palette makes the symbol easy to recognize in different environments and is also managed by the team. It minimizes the complexity in production, K100 and a single Pantone swatch make color correction simple and consistent across collaterals.
Mga Tag: Social design, Service Design, Branding, Brand Strategy, Brand Purpose, Facilitation
Teknolohiya sa Produksyon: The construct of the symbol is called "Halo of Hope," which is two half circles united. It symbolizes the commitment of the foundation towards cancer survivors, translated into a rainbow, a sign of promise; and the smile of the individuals receiving care services as they can live confidently again. The halo keeps the design in a balanced geometric space, raising the design's sense of trustworthiness and community.
Hamon sa Disenyo: In terms of brand strategy and design, it is to get the consensus of the management team, some of which are cancer survivors, some of which are of medical background, and each had a different view on how the brand and the initiative should be presented and carried on in the future. However, through a successful workshop, the team was able to re-focus and collectively (re)created HOPE foundation's brand purpose, which will be the North Star to all decision making on all matters.
Pananaliksik: The project leverages qualitative methods such as IDIs with key stakeholders to get their first hand experience and expectations for the project. Design-thinking techniques are also introduced in the form of co-create workshop to attain consensus across top management team on brand strategy as well as action steps.

The team is continuously elevating the event, and exploring ways to invite the broader public to get involved. The objective is to identify pivotal points to help those who are not able to participate directly and ensure their contribution are recognized.
Inspirasyon: Hair for Hope is a hair donation charity event initiated by "HOPE Foundation for Cancer Care" for cancer survivors. It is most influential in educating young adults in doing public good and needs an equally distinctive identity to convey its purpose.

The identity will become a symbol of call-to-action for cancer survivors to share their experiences and the younger generation to act, and make ripples of impact for society's benefit.
Tagal ng Proyekto: The project started in March, 2022 and concluded in July 2022. The initiation/event is in preparation phase and will take place in July this year and our collaboration will continue to introduce other initiatives for the foundation.
Daloy ng Operasyon: This initiative is consisted of branding processes, with a mix of qualitative methods including IDIs, workshop facilitation, design-thinking and agile management to effectively bring consensus across top management.
Mga Patent: N/A
Mga Miyembro ng Koponan: HOPE Foundation for Cancer Care:
Elaine Su, CEO
Jeremiah Lin, Director of PR

ONEDOR Co. Ltd.:
Tenniel Liu, Founder and Director
Tina Wu, Co-Founder and Brand Strategist
Mga Credit ng Larawan: Image #1: Creator Tenniel Liu, Hair for Hope Logo ,2022.
Image #2: Creator Tenniel Liu, Hair for Hope Outdoor ,2022.
Image #3: Creator Tenniel Liu, Flag of Hope ,2022.
Image #4: Creator Tenniel Liu, I am Hope Pins ,2022.
Image #5: Creator Tenniel Liu, I am Hope Hoodies ,2022.