Zhi Hou Ang Chinese Baijiu Packaging by Xiongbo Deng

Zhi Hou Ang Chinese Baijiu Packaging by Xiongbo Deng is a highly esteemed winner of the very prestigious 2023 A' Design Award na Pilak in Disenyo ng Pakete Competition Category.

PilakPakete· 2023

Zhi Hou Ang Chinese Baijiu Packaging

by Xiongbo Deng

Client: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.

A' Design Award na Pilak Winner in Pakete Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhi Hou Ang Chinese Baijiu Packaging

Ito ay isang citrus flavored Chinese Baijiu na tinatawag na "Zhi Hou". Sa Yunnan, China, gagawing baijiu ng mga tao ang magandang kalidad na paggawa ng citrus. Ang ratio ng hilaw na materyal ng produktong ito ay umabot na sa antas na 20 pounds citrus brewing isang pound Baijiu, kaya maaari lamang itong ibenta sa limitadong dami. Dinisenyo ng bote ang hugis ng bola, at gumawa ng mga hindi regular na bulge sa mga balikat ng bote, para hindi magmukhang monotonous ang hugis. Ang hugis ng takip ng bote, direktang ginaya ng taga-disenyo ang mga sanga ng sitrus, kapag ang bote ay inilagay sa orange na bag, ang takip ng bote ay malantad.

The Recognition

About the A' Design Award na Pilak

Ang Zhi Hou Ang Chinese Baijiu Packaging ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Zhi Hou Ang Chinese Baijiu Packaging ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Zhi Hou Ang Chinese Baijiu Packaging ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer designed the bottle into a ball shape, and made irregular bulges at the shoulder of the bottle to make the shape look less monotonous. The design of the bottle cap directly simulates the branches of the citrus. When the bottle is put into an orange cloth bag, the bottle cap will be exposed, and the whole look will be more like a vivid citrus, letting people know the unique flavor of Baijiu at the first time, so as to achieve better communication benefits.
Dimensions & Packaging: 150mm x150mm x165mm
Tags: Chinese Baijiu, Oriental Aesthetics, Packing design, Citrus.
Production Technology: Glass bottle integrated mold opening,zinc alloy bottle cap,wrapped in cloth bag.
Design Challenge: The difficulty is that the materials designer use have nothing to do with plants, but when designer need to combine them, people think of Citrus for the first time.
Research: Since this wine is brewed by citrus, customers also hope to let consumers know that this wine is brewed by citrus faster, So the designer designed the product to look like citrus and maintain a good sense of value, which is unforgettable.
Inspiration: This is a Chinese Baijiu brewed from citrus. designer directly designed the product to look like citrus, which makes it clear at a glance.
Project Duration: The project started in April 2021 in ShenZhen and finished in August 2021 in ShenZhen.
Operation Flow: The designer mold the bottle into a round glass bottle, and the details simulate the wrinkle feeling of orange.Then make the zinc alloy material look like a branch and trunk, and cooperate with the orange cloth bag to make the product look like a citrus.
Patents: No
Image Credits: Creative Director：Xiongbo Deng
Designer：Lingyun creative team