Meer Ang Instant Coffee Packaging by Masoud Najafi Amirkiasar

Meer Ang Instant Coffee Packaging by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2023 A' Design Award na Bronse in Disenyo ng Pakete Competition Category.

BronsePakete· 2023

Meer Ang Instant Coffee Packaging

by Masoud Najafi Amirkiasar

Client: Masoud Najafiamirkiasar

A' Design Award na Bronse Winner in Pakete Category

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Verified Award Winner

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Colors

The Design

About Meer Ang Instant Coffee Packaging

Ang disenyo ng packaging ng isang bagong-sa-market na produkto ay hindi lamang tungkol sa sining ng disenyo kundi tungkol din sa sining ng pag-unawa sa mga customer' isip at nakatayo sa mga istante laban sa mga kakumpitensya. Sa pagkakaroon ng mga nuances na ito sa isip, ang disenyo ng packaging ng Meer ay kinuha ang huling texture ng produkto sa paglalarawan upang pasiglahin at hikayatin ang lahat ng mga pandama ng mga mahilig sa kape. Gayundin, ang layout at hindi kinaugalian na laki ng font ay may mahalagang papel sa pag-akit ng mga mamimili sa produkto. Nilikha ang disenyong ito na may pag-asang makagawa ng seryosong pagbabago sa istante ng inumin ng mga tindahan.

The Recognition

About the A' Design Award na Bronse

Ang Meer Ang Instant Coffee Packaging ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Meer Ang Instant Coffee Packaging ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Meer Ang Instant Coffee Packaging ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unlike most of the coffee product packaging in the market that uses a cup of coffee as the main element of the packaging design, the designer took a new approach, which can stand out on shelves. The final product texture details has brought into the design to remind coffee lovers of the indulgence and refreshing feeling of a cup of coffee.
Dimensions & Packaging: It is designed for 15 SKU in 5 flavors as follows;
Cappuccino and 3x1 products:
suchet:36*170 mm
Pouch: 146*294 mm
Box: 130*160*70 mm
Espresso Products:
suchet:24*120 mm
Pouch: 107*220 mm
Box: 95*122*56 mm
Tags: Packaging, Package design, Coffee, Instant coffee, Beverage, Branding, Typography, Bold, Creative,
Production Technology: A combination of photo-shooting, photo-manipulation and illustration is used to provide the main design on package.
Design Challenge: The most challenging part of this project was keeping the balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
Research: The discovery phase included market and competition analysis. The focus of the study was on the design style and the look and feel of existing products through performing a market visit as well as desktop research.
The study's conclusion showed that in the packaging design of most products available in the market, cups and coffee beans are the most used element in packaging.
Inspiration: The design is inspired by the indulgence and the refreshing texture of a cup of coffee which crave the shopper to have one.
Using the design as the ultimate branding element is inspiring as well.
Project Duration: The project started In Tehran in November 2020 and finished in May the following year
Operation Flow: The design simply touches the audience's recognition sense. The temptation of having a delicious coffee, is what prompts the audience to impulse buying.
Patents: None.
Image Credits: Image #1: photographer Bita Shakerin, Espresso, 2020