Shuang Gou Sheng Fang Packaging para sa Alkoholikong Inumin by Yunlin Dai, Chenchen Li and Ruidong Hua

Shuang Gou Sheng Fang Packaging para sa Alkoholikong Inumin by Yunlin Dai, Chenchen Li and Ruidong Hua is a highly esteemed winner of the very prestigious 2023 A' Design Award na Bronse in Disenyo ng Pakete Competition Category.

BronsePakete· 2023

Shuang Gou Sheng Fang Packaging para sa Alkoholikong Inumin

by Yunlin Dai, Chenchen Li and Ruidong Hua

Client: Jiangsu Shuanggou Distillery Co., Ltd

A' Design Award na Bronse Winner in Pakete Category

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Verified Award Winner

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Colors

The Design

About Shuang Gou Sheng Fang Packaging para sa Alkoholikong Inumin

Ang Shuang Gou Sheng Fang ay isang disenyo ng packaging para sa isang Chinese liquor. Ang package ay naglalaman ng dalawang hiwalay na bote. Ang maliit na bote sa itaas ay naglalaman ng liquor na may 68 porsyentong alcohol by volume, at ang malaking bote sa ibaba ay naglalaman ng liquor na may katamtamang lakas. Bawat bote ay maaaring tikman nang mag-isa, o ang dalawang liquor ay malibreng maaaring pagsamahin upang makalikha ng iba't ibang lasa. Ang dalawang takip na gawa sa ABS at PE ay binalot ng rose gold at pinagdugtong ng isang lock, na pumipigil sa pagtagas at gumagawang mas madali ang pagbukas. Ang kahon at ang mga bote ay pinalamutian ng mga hugis-hiyas na inspirasyon mula sa mga bubong ng mga makasaysayang distilerya.

The Recognition

About the A' Design Award na Bronse

Ang Shuang Gou Sheng Fang Packaging para sa Alkoholikong Inumin ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Shuang Gou Sheng Fang Packaging para sa Alkoholikong Inumin ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Shuang Gou Sheng Fang Packaging para sa Alkoholikong Inumin ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Shuanggou Shengfang is a strategic leading brand created by Jiang Shuanggou Dostillery CO.,LTD. which is a pioneer in the free blending of bottled liquor in China from "consumer interactive experience". The product can be divided into two separate sections, with the upper is a small bottle containing 68% ABV Virgin liquor and the bottom large bottle containing average ABV liquor. The two types of liquor can be enjoyed on their own or blended freely to give a variety of tastes, with stronger aroma and more flavorful taste.
Dimensions & Packaging: Box:150mmx120mmx333mm；
Big Bottle：204mmx90.5mmx78mm；
small Bottle：63mmx43.5mmx36.5mm。
Tags: crafts, Baijiu, spirit, packaging, art
Production Technology: The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
①Upper and lower covers + lock: The pioneer structure of ""double-covered chain", the covers are made of ABS and PE material, electroplating rose gold, the covers can be connected and fixed by locking.
②Bottle: small bottle baked with rose gold floral paper, large bottle baked with lithography discoloration paper to enhance anti-counterfeiting, the bottoms of the bottle are sprayed with amber gradient.
③Box: photolithography positioning paper, and adopts scratch-resistant matt film, die-cutting, delicate lamination and other techniques.
Design Challenge: The product existed pain points of "liquor leakage", "internal plug difficult to open".
Update plan: The new structure is improved from 3 aspects, the inner plug, lock and bottle: ① replace the inner plug with upper and lower anti-counterfeiting cover to solve the problem of liquor leakage and difficult opening at the source; ② widening lock buckle occlusion area is used to strengthen the bite force; ③ lower the height of the bottle head to reduce the center of gravity of the bottle and enhance stability.
Research: In order to improve the consumer experience, the product has been updated through several generations, keeping the "free blending" feature in mind and constantly solving the problems in time.
Consumer recognition of the quality, branding and packaging of the product, as well as our continuous improvement of the product, has led to a sustainable development.
Inspiration: During the Ming and Qing Dynasties, distilleries were arranged densely and neatly in Shuanggou Town. When you looked at those massive roofs with a bird's eye view, they were like rhombus gems inlaid on the ground. Shuanggou liquor was also used used as a royal tribute to officials at that time. This is where the idea for the packaging came from, and the design incorporates elements of the gems and the sages' feathered fans to recreate the glory of the past.
Project Duration: 2020-June.2021,Nanjing,Jiangsu
The project started in Novermber 2020 in Nanjing,Jiangsu and finished in November 2021, Nanjing, Jiangsu.
Operation Flow: The most important feature of the product is the "free blending", which allows consumers to have a different drinking experience.
A bottle of good liquor with two available ABV numbers. For the liquor product, there is bottle with two ABV numbers, a large bottle with average ABV, and a small bottle of 68% ABV.
Triple experience: the first is the large bottle of medium ABV which can be enjoyed alone; the second is the bottle of high ABV which should be tasted alone; the third is the small bottle which may be blended with other liquors.
Great composure: Wine mellows as it ages. Drink it for a carefree and happy life.
Team Members: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Yunlin Dai；
Designer：Chenchen Li；
Designer：Ruidong Hua